Formulas for measurement
Posted: Sat Feb 01, 2025 8:58 am
We show you the main sales indicators with the formula needed to perform the measurement:
Cost per lead. It is important to know how much a lead costs to determine whether a strategy is effective. The formula for measuring this KPI is:
CPL = Marketing Investment / Number of leads generated.
For example:
Conversion rate – Calculates the number of opportunities that were converted into sales, allowing you to evaluate efficiency.
The formula to calculate this sales indicator is:
TC = Number of sales / Number of leads x 100
For example:
Customer Acquisition Cost . Also known as CAC, it is the KPI that portugal consumer email data measures the investment a business makes until a lead becomes a customer.
It is calculated as follows:
CAC = Sum of investments / Customers acquired.
In this case, the direct costs of acquiring a new customer must be taken into account, not the administrative investment.
Example:
Average ticket . It reflects the average of each customer's spending on the sale.
The calculation is:
TP = Total billing / Orders generated.
Example:
TP = €5000 / 987
TP = €5.06
Sales cycle . It indicates the journey that a person takes until they make a purchase. Although there is no formula, what is relevant is to analyze how long it is taking leads on average to become customers.
Cost per lead. It is important to know how much a lead costs to determine whether a strategy is effective. The formula for measuring this KPI is:
CPL = Marketing Investment / Number of leads generated.
For example:
Conversion rate – Calculates the number of opportunities that were converted into sales, allowing you to evaluate efficiency.
The formula to calculate this sales indicator is:
TC = Number of sales / Number of leads x 100
For example:
Customer Acquisition Cost . Also known as CAC, it is the KPI that portugal consumer email data measures the investment a business makes until a lead becomes a customer.
It is calculated as follows:
CAC = Sum of investments / Customers acquired.
In this case, the direct costs of acquiring a new customer must be taken into account, not the administrative investment.
Example:
Average ticket . It reflects the average of each customer's spending on the sale.
The calculation is:
TP = Total billing / Orders generated.
Example:
TP = €5000 / 987
TP = €5.06
Sales cycle . It indicates the journey that a person takes until they make a purchase. Although there is no formula, what is relevant is to analyze how long it is taking leads on average to become customers.