Visual branding: what it is, what it isn't, and who it is for

[Irfanabdulla1111]

Let's start at the beginning, can you give us your own definition of Visual Branding?

I'll be brief and concise, visual branding is the strategy we use to define a brand and is made up of visual elements that make up the brand's identity.

It is a simple definition because we often confuse branding with a logo or with the visual identity of a brand.

While it is true that branding is responsible for transmitting the roots of your business, your values ​​and why your bet on the market is unique and different from the others, visual branding is responsible for transferring that information and presenting it in an image.

Are there any fundamental differences between visual branding for a large brand and that for a small brand? In other words, does the size of the brand matter when it comes to visual branding?

Not at all.

When you don't know everything that branding can do for a brand, you might think that branding is a subject accessible only to big brands that handle huge budgets, but nothing could be further from the truth.

It is true that if we think about Apple or Coca Cola we will perceive that, of course, they have an advantage over small brands due to the investment in advertising and marketing actions they carry out, that is, they have a large budget.

However, I know digital brands that started by investing in branding and their results have been fast and notable.

For these brands, investing in branding from the start has meant generating a solid positioning of their brand and has allowed them to achieve significant growth.

Branding is synonymous with positioning and authority.

When you go out into the digital market you are showing the world what you are like and who you are.

When we do this, we like to go out well-groomed, showing the best of ourselves to give a professional and not an amateurish impression.

Above all, because we need to sell, be bought and attract potential customers.

And you can't achieve that by dressing down in your worst clothes, right?

It is extremely important that the first impression you show seduces your visitor, because it will be the image that a potential client takes away from you.

Therefore, it is vital to show how professional you are, whether you are the person email database south africa who can help them solve a problem or not.

If your potential client perceives that you care about your brand and pay attention to details, you convey to them that you are going to work along those lines.

And what will happen next?

That gives him confidence.

And mark my words, trust sells!

There is a topic that is very confusing and that is when it comes to distinguishing between visual branding, visual identity and brand image. Can you explain it to us so that we never have any doubts again?