Benefits of branded content
Posted: Mon Dec 23, 2024 6:20 am
Branded content is a type of content based on the relationship that a brand wants to establish with its audience, through values and emotions. Its purpose is not to communicate the benefits of the brand's products or services, but rather to transmit an experience to its users in order to connect with them.
Not only did BCP apply branded content to its content, but viewers turkey telephone numbers found value in it, which meant that they recognized an “altruistic spirit” on the part of the company.
“We don't sell anything. In the episodes you won't see an advertisement like 'buy the BCP card'. There is no commercial spirit behind it and people perceive it, and they have told us so in our studies,” says Christian Borja, manager of Brand Strategy & Financial Education at BCP.
The goal of the content is to teach about finance in a simple and clear way for everyone. “The closest thing to the brand that can be seen is the protagonists holding a card,” Borja adds.
The savings doctor offers specific advice to housewives on how to manage their personal and household finances.
The relevance of a content hub
In order to create a content hub , the BCP representative recommended knowing and understanding the opportunity regarding our target. In this way, there is a greater possibility that the proposals respond to a priority of the target and also to the purpose of the brand.
“More importantly, the content should be valuable. For us, it has been revealing. Over 90% of people have told us that they use these financial education concepts in their daily lives and that they find it useful,” said the BCP representative.
Not only did BCP apply branded content to its content, but viewers turkey telephone numbers found value in it, which meant that they recognized an “altruistic spirit” on the part of the company.
“We don't sell anything. In the episodes you won't see an advertisement like 'buy the BCP card'. There is no commercial spirit behind it and people perceive it, and they have told us so in our studies,” says Christian Borja, manager of Brand Strategy & Financial Education at BCP.
The goal of the content is to teach about finance in a simple and clear way for everyone. “The closest thing to the brand that can be seen is the protagonists holding a card,” Borja adds.
The savings doctor offers specific advice to housewives on how to manage their personal and household finances.
The relevance of a content hub
In order to create a content hub , the BCP representative recommended knowing and understanding the opportunity regarding our target. In this way, there is a greater possibility that the proposals respond to a priority of the target and also to the purpose of the brand.
“More importantly, the content should be valuable. For us, it has been revealing. Over 90% of people have told us that they use these financial education concepts in their daily lives and that they find it useful,” said the BCP representative.