The Benefits of Email Marketing for Small Businesses
Posted: Mon Dec 23, 2024 6:20 am
Virtually everyone uses email on a daily basis – individuals, small businesses, and large corporations. We check our inboxes before breakfast, send an email during the commute, and on coffee breaks. Email is an efficient and cost-effective way to establish communication between your brand, prospects, and customers.
Let’s explore some of the key benefits of email marketing and why it should be an essential part of your digital marketing strategy. Let’s discover together how email marketing can help your business grow and achieve success online.
Email Marketing Benefits
Why is email marketing important?
McKinsey estimates that regular email sending is about 40 times more effective how to get south africa number for whatsapp with a better return on investment, than Facebook and Twitter in helping your business acquire new customers.
Email marketing has an average ROI of 4200%, meaning that for every $1 spent on email marketing, the average return is $42. [ Mailchimp ].
Personalized emails have an average open rate of 29% and a click rate of 5%, compared to non-personalized emails which have an average open rate of 15% and a click rate of 1%. [ HubSpot ].
Marketing emails that include the recipient's name in the subject line have a 26% higher open rate than those without personalization[AWeber]. [ AWeber ] .
Segmented email campaigns have a 14.31% higher open rate than non-segmented campaigns and a 100.95% higher click rate. [ Constant Contact ].
80% of business professionals find that email marketing increases customer retention. [ Mailchimp ].
Email marketing has an average conversion rate of 66% for online retailers, compared to 2% for social media platforms. [ HubSpot ].
Automated welcome emails have an average open rate of 82%, compared to 25% for promotional emails. [ AWeber ].
Email marketing is 40 times more effective at acquiring new customers than Facebook or Twitter. [ Constant Contact ].
Email marketing has an average click-through rate of 7%, compared to 0.5% for Facebook and 0.2% for Twitter. [ Mailchimp ].
72% of people prefer to receive promotional content via email, compared to 17% who prefer social media. [ HubSpot ].
The following lists the main benefits of email marketing for businesses:
1. Increase Brand Awareness
By using email marketing, you can improve your brand awareness with both new and potential customers. As your messages are forwarded or shared, your organic reach expands. Consistent updates to your existing and potential customers allow you to showcase your brand's unique personality, style, and image.
Once you’ve created a comprehensive brand style guide with your company’s guidelines, follow it in every email. It’s an opportunity to connect with your subscribers and further strengthen your brand identity.
Every email exposes customers to your business and brand. You build value with strategic planning, clever design, and targeted content. Consistent, helpful emails keep you top of mind with your existing customers and inspire potential customers to convert.
Your brand style guide is key in every email. Build value with strategic planning, innovative design, and targeted content. Consistent, helpful emails keep your brand top of mind and attract new ones. Make every email count!
Tip: Use a consistent brand style guide in your emails.
Example: Your brand style guide would likely include your logo, color scheme, font choice, and tone of voice. Consistency is key when incorporating these elements into your email marketing strategy, allowing customers to recognize your brand and easily develop a strong association with it.
Here are some concrete strategies you can implement to maintain a consistent brand style guide across your emails:
Use your company logo in the header of each email.
Use your company colors throughout the email.
Use your company fonts for body text and headings.
Let’s explore some of the key benefits of email marketing and why it should be an essential part of your digital marketing strategy. Let’s discover together how email marketing can help your business grow and achieve success online.
Email Marketing Benefits
Why is email marketing important?
McKinsey estimates that regular email sending is about 40 times more effective how to get south africa number for whatsapp with a better return on investment, than Facebook and Twitter in helping your business acquire new customers.
Email marketing has an average ROI of 4200%, meaning that for every $1 spent on email marketing, the average return is $42. [ Mailchimp ].
Personalized emails have an average open rate of 29% and a click rate of 5%, compared to non-personalized emails which have an average open rate of 15% and a click rate of 1%. [ HubSpot ].
Marketing emails that include the recipient's name in the subject line have a 26% higher open rate than those without personalization[AWeber]. [ AWeber ] .
Segmented email campaigns have a 14.31% higher open rate than non-segmented campaigns and a 100.95% higher click rate. [ Constant Contact ].
80% of business professionals find that email marketing increases customer retention. [ Mailchimp ].
Email marketing has an average conversion rate of 66% for online retailers, compared to 2% for social media platforms. [ HubSpot ].
Automated welcome emails have an average open rate of 82%, compared to 25% for promotional emails. [ AWeber ].
Email marketing is 40 times more effective at acquiring new customers than Facebook or Twitter. [ Constant Contact ].
Email marketing has an average click-through rate of 7%, compared to 0.5% for Facebook and 0.2% for Twitter. [ Mailchimp ].
72% of people prefer to receive promotional content via email, compared to 17% who prefer social media. [ HubSpot ].
The following lists the main benefits of email marketing for businesses:
1. Increase Brand Awareness
By using email marketing, you can improve your brand awareness with both new and potential customers. As your messages are forwarded or shared, your organic reach expands. Consistent updates to your existing and potential customers allow you to showcase your brand's unique personality, style, and image.
Once you’ve created a comprehensive brand style guide with your company’s guidelines, follow it in every email. It’s an opportunity to connect with your subscribers and further strengthen your brand identity.
Every email exposes customers to your business and brand. You build value with strategic planning, clever design, and targeted content. Consistent, helpful emails keep you top of mind with your existing customers and inspire potential customers to convert.
Your brand style guide is key in every email. Build value with strategic planning, innovative design, and targeted content. Consistent, helpful emails keep your brand top of mind and attract new ones. Make every email count!
Tip: Use a consistent brand style guide in your emails.
Example: Your brand style guide would likely include your logo, color scheme, font choice, and tone of voice. Consistency is key when incorporating these elements into your email marketing strategy, allowing customers to recognize your brand and easily develop a strong association with it.
Here are some concrete strategies you can implement to maintain a consistent brand style guide across your emails:
Use your company logo in the header of each email.
Use your company colors throughout the email.
Use your company fonts for body text and headings.