When creating a single ad creative, Facebook provides us with several places that we can use to persuade a customer to make a purchase. These are the post content, the headline, the link description, the link, and the Facebook call to action button.
Title, description, cta - Facebook ad
Many ad creators make a huge mistake here, typing the same message in each of these places. And we have five options here! So it's worth intriguing the customer with a headline, briefly explaining what it's about in the link description, and only then choosing the appropriate CTA.
Additionally, with tools like FastTony.es you can select many more types of CTA buttons than are standardly available in the Ads Manager.
Engage the consumer
As you have already learned, the height of the graphics used in the ad creation is limited. laos rcs data However, there is a way to take up more space on the screen with the ad. What to do so that the screen sees (almost) only our ad?
Your scope here is the content of the post. Instead of limiting yourself to a single-line repetition of the advertising slogan, make sure it takes up as much space as possible. For example, list the advantages of the product in subsequent lines or increase the volume of the text with emoticons. Of course, it is also worth making sure that the link description (under the heading) is two-line (always a few pixels higher).