Excessive advertising that emphasizes rewards

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Excessive advertising that emphasizes the return gifts is also subject to regulation. Although the definition of "excessive advertising" is vague, for example, there are cases where advertisements generally focus on the return gifts, or where most of the materials that are supposed to convey the attractions and issues of the region are dedicated to promoting the return gifts.


It cannot be denied that the gift is one of the criteria for individuals to choose where to donate tax, but the gift is merely a token of appreciation. The original purpose of hometown tax is to support the uae consumer email list local area through donations and to give back to one's hometown, so PR that focuses on the gift should be avoided.




3.3 Expressions that impede the decision to donate to an appropriate recipient

Expressions that may prevent taxpayers from making appropriate judgments are also subject to regulation. Specifically, these are words that express a sense of value, urgency, or exclusivity, such as "good deal," "best value for money," and "sale." Restrictions on these expressions are applied not only to official websites operated by local governments, but also to portal sites that are affiliated with them.


Checking the wording of advertisements is also an important task for those in charge of managing hometown tax donation advertisements. While appealing to the attractions, be sure to use wording that allows individuals to make a fair judgment.





　4. Appropriate targeting is important to improve advertising effectiveness


In order to increase awareness of the hometown tax donation system in each local government, appropriate targeting is essential, given the various advertising regulations. In other words, the key points are "who" and "how" to deliver the advertisement .


Specifically, these are people who are likely to be interested in the attractions of their own municipality, and people who are interested in hometown tax donations themselves. If you can provide advertising to such people, you can operate your advertising with high effectiveness.


The advertising in the newsletter aimed at real estate owners, which we mentioned earlier, can also be said to be targeted at the right people.

However, with web advertising, where attributes and behavioral history are easier to track, even more appropriate targeting can be easily achieved.