Data that can be used in the digital advertising field and elements that are lacking
Posted: Thu Jan 30, 2025 9:40 am
After cookies, the most powerful information-gathering mechanism, are abolished, first-party data and zero-party data will become important in the digital advertising field .
First Party Data is customer data that is collected and held by the company itself .
The name, address, and phone number entered when registering as a member are considered 1st Party Data.
It also includes behavioral data on views and actions taken on a company's owned media.
For example, if you operate an e-commerce site, behavioral data such as "how many times a product was viewed, and how many minutes it was viewed before a purchase" on the e-commerce site usa consumer email list would be an example of first party data.
The characteristics of 1st Party Data are that it can be collected at no cost, the source of the data is clear, and it is highly reliable.
Zero Party Data , on the other hand, is data that customers voluntarily provide to a company .
We mainly collect information through interviews and questionnaires.
Depending on how you ask the questions, this can be valuable data because it can reveal individual preferences and potential needs.
Zero Party Data is more internal information than First Party Data.
If used properly, it can lead to effective digital advertising.
However, the disadvantage of zero-party data is that it can be difficult to collect because customers may not provide it if there is no benefit to them.
Additionally, while both first-party data and zero-party data are highly reliable, they cannot reach potential customers who are not using your company's services.
This makes it difficult to grasp the needs of potential customers.
And neither of these data sets provide any information that the customer themselves chooses not to provide. A lot of information is needed to perform a detailed analysis.
To achieve this, you need to make an effort to extract zero party data from your customers. You need to think about what to ask and how to ask in order to get the information you want.
Furthermore, even if we are able to collect first-party and zero-party data, it is meaningless if we cannot utilize it effectively.
The ability to use the collected data to create effective advertising will be put to the test.
First Party Data is customer data that is collected and held by the company itself .
The name, address, and phone number entered when registering as a member are considered 1st Party Data.
It also includes behavioral data on views and actions taken on a company's owned media.
For example, if you operate an e-commerce site, behavioral data such as "how many times a product was viewed, and how many minutes it was viewed before a purchase" on the e-commerce site usa consumer email list would be an example of first party data.
The characteristics of 1st Party Data are that it can be collected at no cost, the source of the data is clear, and it is highly reliable.
Zero Party Data , on the other hand, is data that customers voluntarily provide to a company .
We mainly collect information through interviews and questionnaires.
Depending on how you ask the questions, this can be valuable data because it can reveal individual preferences and potential needs.
Zero Party Data is more internal information than First Party Data.
If used properly, it can lead to effective digital advertising.
However, the disadvantage of zero-party data is that it can be difficult to collect because customers may not provide it if there is no benefit to them.
Additionally, while both first-party data and zero-party data are highly reliable, they cannot reach potential customers who are not using your company's services.
This makes it difficult to grasp the needs of potential customers.
And neither of these data sets provide any information that the customer themselves chooses not to provide. A lot of information is needed to perform a detailed analysis.
To achieve this, you need to make an effort to extract zero party data from your customers. You need to think about what to ask and how to ask in order to get the information you want.
Furthermore, even if we are able to collect first-party and zero-party data, it is meaningless if we cannot utilize it effectively.
The ability to use the collected data to create effective advertising will be put to the test.