The benefits of WhatsApp for your business
Posted: Mon Dec 23, 2024 6:14 am
Both alternatives are good and very useful, but it will depend a lot on how big your company is to choose WhatsApp Business API. Likewise, we will tell you about the benefits that both offer to help you understand how they will boost your content marketing strategy.
1. Facilitates interaction with users
Brands should not be accustomed to their clients or partners responding to them by phone or email, which are more traditional methods. On the contrary, in a technological age like the one we live in, WhatsApp is a fundamental tool for this because the reception and response to messages is more effective and faster.
“WhatsApp is a permanent tool that accompanies you everywhere. If it is not open on your cell phone, you have it open on your computer. It is easier to be attentive to a customer's response and start having a conversation,” explains César Meza, CEO of MU Marketing & Content Lab.
2. Generate more confidence
A business profile projects a more professional image to customers and business partners, and WhatsApp knows this all too well, as it provides a professional profile instead of a string of digits. This profile gives you the options to put your name, address, business description, website, and business email. This way, users will know who they will interact with and will allow them to learn more about your company.
It is also an effective way to reach Generation Z, which is the largest group of consumers entering the market and has the habit of chatting among their most frequent uses when connecting online.
3. Segment more precisely
Using labels integrated into WhatsApp Business, chats and messages turkey phone number can be identified with different colors or names. This option also allows you to segment users to send more personalized messages and have better organization of your contacts.
4. Work outside of business hours
WhatsApp Business allows your business to continue working outside of business hours and when you are not there. Its automatic responses work at all times, allowing you to continue resolving queries and requests from customers or business partners.
5. Allows you to advance in the conversion funnel
By solving pain points and providing quality dialogue with attractive links and resources for customers, you open up the alternative for them to go through the conversion funnel from attraction to consideration. In this way, the potential customer is profiled for the sales side.
6. Evaluate business strategies
WhatsApp Business incorporates analytics to track your marketing strategy and will measure the impact of messages to know how many have been read and when so you can optimize them and provide a better service.
WhatsApp Business API incorporates all of this and allows you to follow a conversation flow that outlines the type of consumer who made contact, whether B2C or B2B, and accordingly, companies can provide valuable content.
1. Facilitates interaction with users
Brands should not be accustomed to their clients or partners responding to them by phone or email, which are more traditional methods. On the contrary, in a technological age like the one we live in, WhatsApp is a fundamental tool for this because the reception and response to messages is more effective and faster.
“WhatsApp is a permanent tool that accompanies you everywhere. If it is not open on your cell phone, you have it open on your computer. It is easier to be attentive to a customer's response and start having a conversation,” explains César Meza, CEO of MU Marketing & Content Lab.
2. Generate more confidence
A business profile projects a more professional image to customers and business partners, and WhatsApp knows this all too well, as it provides a professional profile instead of a string of digits. This profile gives you the options to put your name, address, business description, website, and business email. This way, users will know who they will interact with and will allow them to learn more about your company.
It is also an effective way to reach Generation Z, which is the largest group of consumers entering the market and has the habit of chatting among their most frequent uses when connecting online.
3. Segment more precisely
Using labels integrated into WhatsApp Business, chats and messages turkey phone number can be identified with different colors or names. This option also allows you to segment users to send more personalized messages and have better organization of your contacts.
4. Work outside of business hours
WhatsApp Business allows your business to continue working outside of business hours and when you are not there. Its automatic responses work at all times, allowing you to continue resolving queries and requests from customers or business partners.
5. Allows you to advance in the conversion funnel
By solving pain points and providing quality dialogue with attractive links and resources for customers, you open up the alternative for them to go through the conversion funnel from attraction to consideration. In this way, the potential customer is profiled for the sales side.
6. Evaluate business strategies
WhatsApp Business incorporates analytics to track your marketing strategy and will measure the impact of messages to know how many have been read and when so you can optimize them and provide a better service.
WhatsApp Business API incorporates all of this and allows you to follow a conversation flow that outlines the type of consumer who made contact, whether B2C or B2B, and accordingly, companies can provide valuable content.