from social networks or search engines. Therefore, they must become a space that clearly displays the organization's values and value propositions to generate connections with markets and facilitate transactions.
In this sense, in order for your content website to be the center of your digital ecosystem , it is essential to carry out a content strategy. This refers to the process of planning, creating, distributing and maintaining valuable content to align it with your business objectives, and involves knowing the needs and behaviors of your audience, attracting them through stories and offers of solutions to their needs.
“An effective website transcends a simple digital presence to become the strategic epicenter of a brand. More than a static showcase, it must be a dynamic platform that offers valuable knowledge, solves problems and demonstrates authority. This triad—education, solution and expertise—builds a solid digital positioning, overcoming the limits of traditional advertising and inert websites. By creating this interactive digital ecosystem, brands not only attract, but cultivate lasting relationships based on trust and mutual value.”
César Meza, CEO of Mu Marketing & Content Lab.
It is no coincidence that 72% of Peruvian companies have turkey mobile code distributed content on their websites during 2021 and it has become the second most used channel after social networks (97%), according to the Content Marketing in Peru 2021 study , carried out by Mu Marketing & Content Lab and Datum Internacional.
What benefits does a content strategy bring to your website?
A content strategy for a website is essential for several reasons that go beyond publishing articles, information or videos. Here are the main reasons:
Improves search engine optimization (SEO)
Search engines like Google are designed to provide relevant and up-to-date information to users. By implementing a strategy that includes quality content and keywords such as the use of long-tail keywords in texts , you will increase the visibility of your website and appear at the top of the search results.
For example, Prevenir Amazonía, a project of the United States Agency for International Development (USAID), had the mission of creating a web portal that would be able to warn about environmental crimes and promote environmental awareness in Peru. To this end, we participated in the design of a clear and simple portal, developing articles with powerful keywords, and adding attractive visual content. Thanks to this work, the website receives on average more than 7,000 new users, more than 50% of which are organic.