5 technologies that will revolutionize your real estate launch
Posted: Mon Dec 23, 2024 5:57 am
Carrying out a real estate launch is certainly one of the most complicated things for a developer. Whether it's planning issues, team disorganization or third-party issues, it's normal for some launches to be subject to problems.
There is nowhere to run: the only thing that can reverse the chaotic scenario that some real estate launches can have is technology .
Knowing this, there is nothing better than a good list to rank the best buy smart number that can be applied to a real estate launch . Through them, it is possible not only to reduce the teams' workflow , but also to improve lead capture and the consumer experience during the event.
But, to understand how each technology helps you, understand each stage of the launch.
Stages of real estate launch
a man and a woman signing a paper. In the foreground a miniature house next to a key
A real estate launch goes through several stages, which occur immediately before, during or after the launch event itself. The idea is to combine efforts to promote the project as much as possible and, after the event, to sell the remaining units.
Basically, a real estate launch is divided into:
Idealization : the idealization of the launch seeks to understand the needs of the market and public , making a broad survey of what customers are looking for, current trends, the competition itself and much more.
Teaser : The teaser is the first step in promoting the launch, with images, videos and other samples of how the project should look. Its objective is to arouse curiosity in the public.
Pre-launch : like the other stages, the pre-launch occurs before the project is ready. Here, the first consumers can already be prospected , as this will allow the company to plan what the launch will be like.
Launch : the launch is the fateful day when the project will go public. It can be enhanced through a good event.
Remnant : The remnant stage takes care of the units that were not sold during the launch. A way must be created to put them into the normal sales flow.
How can real estate launches be influenced by technology?
Everything you normally do within your real estate company can be modernized through technology . Not to replace teams and people, but as an alternative so that teams can focus on what really matters.
To make things clearer, I bring you a market example:
Let's suppose that your developer needs, in order to publicize the next real estate launch, to access the information of those leads that came close to converting in a similar development but did not.
Without technology, obtaining and accessing this data is much more difficult. At least, that’s what research says: collecting data is a huge challenge for almost 45% of professionals working in lead capture ( Ascend2 , 2020).
So, let’s see how technology benefits this and other areas of your real estate launch?
Use of virtual reality
man wearing virtual reality glasses
We call virtual reality the technology that creates a virtual environment and, within it, a new reality. This reality can be accessed via VR glasses, for example, and serves several purposes.
According to projections by consultancy firm Statista , in 2022, the global VR market is expected to grow from less than $5 billion to more than $12 billion in the next 2 years.
In the context of real estate, it is possible to create an immersive project for the buyer. By accessing virtual reality, the buyer would have a practical idea of the dimensions of the property, the decoration possibilities and much more. In addition to being a modern proposal, it is a way of generating identification between the buyer and the property long before the purchase.
There is nowhere to run: the only thing that can reverse the chaotic scenario that some real estate launches can have is technology .
Knowing this, there is nothing better than a good list to rank the best buy smart number that can be applied to a real estate launch . Through them, it is possible not only to reduce the teams' workflow , but also to improve lead capture and the consumer experience during the event.
But, to understand how each technology helps you, understand each stage of the launch.
Stages of real estate launch
a man and a woman signing a paper. In the foreground a miniature house next to a key
A real estate launch goes through several stages, which occur immediately before, during or after the launch event itself. The idea is to combine efforts to promote the project as much as possible and, after the event, to sell the remaining units.
Basically, a real estate launch is divided into:
Idealization : the idealization of the launch seeks to understand the needs of the market and public , making a broad survey of what customers are looking for, current trends, the competition itself and much more.
Teaser : The teaser is the first step in promoting the launch, with images, videos and other samples of how the project should look. Its objective is to arouse curiosity in the public.
Pre-launch : like the other stages, the pre-launch occurs before the project is ready. Here, the first consumers can already be prospected , as this will allow the company to plan what the launch will be like.
Launch : the launch is the fateful day when the project will go public. It can be enhanced through a good event.
Remnant : The remnant stage takes care of the units that were not sold during the launch. A way must be created to put them into the normal sales flow.
How can real estate launches be influenced by technology?
Everything you normally do within your real estate company can be modernized through technology . Not to replace teams and people, but as an alternative so that teams can focus on what really matters.
To make things clearer, I bring you a market example:
Let's suppose that your developer needs, in order to publicize the next real estate launch, to access the information of those leads that came close to converting in a similar development but did not.
Without technology, obtaining and accessing this data is much more difficult. At least, that’s what research says: collecting data is a huge challenge for almost 45% of professionals working in lead capture ( Ascend2 , 2020).
So, let’s see how technology benefits this and other areas of your real estate launch?
Use of virtual reality
man wearing virtual reality glasses
We call virtual reality the technology that creates a virtual environment and, within it, a new reality. This reality can be accessed via VR glasses, for example, and serves several purposes.
According to projections by consultancy firm Statista , in 2022, the global VR market is expected to grow from less than $5 billion to more than $12 billion in the next 2 years.
In the context of real estate, it is possible to create an immersive project for the buyer. By accessing virtual reality, the buyer would have a practical idea of the dimensions of the property, the decoration possibilities and much more. In addition to being a modern proposal, it is a way of generating identification between the buyer and the property long before the purchase.