Dsplay advertising - Similarity advertiser topics
Posted: Mon Dec 23, 2024 5:56 am
They also value authenticity over offers, so you should take these characteristics of their behavior into account in your strategy. It may take you longer to reach them, but they will end up converting if they find the right product.
Media
Regarding the media where the ads are displayed, this is the demographic information you should take into account:
Display advertising - Media demographics
Media outlets have a similar distribution of men and women compared to advertisers, meaning that ecommerce brands are doing a good job of understanding and reaching their target audiences.
Similarity of topics
Finding new audiences to expand into is a very common challenge for PPC specialists.
To avoid audience burnout, they must constantly test new combinations of interests.
In our study, we took a look at the most common interests of e-commerce visitors.
Based on the research findings, e-commerce website visitors are also interested in topics such as hobbies and leisure (36%), beauty and fitness (36%) and electronics and computers (almost 12%).
We recommend using our Display Advertising tool to analyze the strategies of advertisers in these industries and extract the best ideas that you can apply for yourself.
You should also pay attention to the media in the automotive and electronics and computer industries.
Check out their strategies, add media from the industries below, tweak your campaigns if needed, and run some experimental ads.
Display advertising - Similarity media topics
The key is in cross-device segmentation
The “ desktop vs. mobile ” topic is always a popular one, but what’s interesting is that the top email database france advertisers in the “Shopping” niche have no preference for either.
We found that your ad impressions are fairly evenly distributed across all devices, at 18-23%.
Therefore, targeting ads across different devices is a very popular strategy.
It allows advertisers to reach their target audience at every stage of the advertising journey.
This is essential, as the path to purchase is often a meandering walk rather than a perfectly defined straight line, and it happens across multiple conversions.
Display advertising - Advertising devices
If you're an advertiser targeting specific devices, consider cross-device targeting to get more reach and impressions.
Media
Regarding the media where the ads are displayed, this is the demographic information you should take into account:
Display advertising - Media demographics
Media outlets have a similar distribution of men and women compared to advertisers, meaning that ecommerce brands are doing a good job of understanding and reaching their target audiences.
Similarity of topics
Finding new audiences to expand into is a very common challenge for PPC specialists.
To avoid audience burnout, they must constantly test new combinations of interests.
In our study, we took a look at the most common interests of e-commerce visitors.
Based on the research findings, e-commerce website visitors are also interested in topics such as hobbies and leisure (36%), beauty and fitness (36%) and electronics and computers (almost 12%).
We recommend using our Display Advertising tool to analyze the strategies of advertisers in these industries and extract the best ideas that you can apply for yourself.
You should also pay attention to the media in the automotive and electronics and computer industries.
Check out their strategies, add media from the industries below, tweak your campaigns if needed, and run some experimental ads.
Display advertising - Similarity media topics
The key is in cross-device segmentation
The “ desktop vs. mobile ” topic is always a popular one, but what’s interesting is that the top email database france advertisers in the “Shopping” niche have no preference for either.
We found that your ad impressions are fairly evenly distributed across all devices, at 18-23%.
Therefore, targeting ads across different devices is a very popular strategy.
It allows advertisers to reach their target audience at every stage of the advertising journey.
This is essential, as the path to purchase is often a meandering walk rather than a perfectly defined straight line, and it happens across multiple conversions.
Display advertising - Advertising devices
If you're an advertiser targeting specific devices, consider cross-device targeting to get more reach and impressions.