Email Marketing Strategies: Points Giveaway
Posted: Thu Jan 30, 2025 4:17 am
In addition to the entertainment function, Burger King's email strategy pursues commercial goals, and successfully achieves them. Kolya consistently brings new users to the mobile application, which increases the company's profits by 18%.
Attracting new users
In six months of implementing the email marketing strategy, the subscriber base grew from 4 million to 7 million, and Kolya became one of the most discussed characters. Just look at the seemingly innocent announcement about giving away points for coffee.
This message gave not only coverage, but also a fine for incorrect part time data use of advertising slogans. Although what is a fine compared to popularity - people talk about Kohl from Burger King, they love him and hate him, they make posts on social networks and memes about him.
email marketing strategies: penalty
Of course, not all companies are suited to such a bold email marketing strategy, but Burger King certainly stood out from the competition and made people talk about it.
Conclusion
A well-planned email marketing strategy allows you to establish effective communication with customers and increase the number of regular customers. Email newsletters help not only to make sales, but also to increase customer loyalty and create a positive image of the company or brand.
Attracting new users
In six months of implementing the email marketing strategy, the subscriber base grew from 4 million to 7 million, and Kolya became one of the most discussed characters. Just look at the seemingly innocent announcement about giving away points for coffee.
This message gave not only coverage, but also a fine for incorrect part time data use of advertising slogans. Although what is a fine compared to popularity - people talk about Kohl from Burger King, they love him and hate him, they make posts on social networks and memes about him.
email marketing strategies: penalty
Of course, not all companies are suited to such a bold email marketing strategy, but Burger King certainly stood out from the competition and made people talk about it.
Conclusion
A well-planned email marketing strategy allows you to establish effective communication with customers and increase the number of regular customers. Email newsletters help not only to make sales, but also to increase customer loyalty and create a positive image of the company or brand.