How to increase the number of reservations in the low season for hospitality businesses in Peru with digital marketing?
Posted: Mon Dec 23, 2024 5:55 am
To increase reservations during the low season in the hotel sector in Peru, it is essential to implement digital marketing strategies. Don't stop reading!
Are you in the middle of the off-season and seeing your hotel bookings decline? If your answer is yes, worry no more! The world of digital marketing offers you an arsenal of strategies to fill your rooms and increase your profits even during the less busy months.
If you are interested, keep reading! In this Paxzu article , we will reveal the secrets so that, through our digital marketing services , you can turn the low season into a time of prosperity for your hotel.
Challenges of the low season in Peruvian tourism
The tourism industry in Peru, like in many other countries, is affected by seasonality, with periods of high and low visitor influx. The low season, which generally runs from May to October, generates a series of challenges that impact both tourism businesses and the local economy. Learn about some of them below:
- Decreased demand: According to a study by the Central Reserve Bank of Peru (BCR), demand for números de chile tourist services during the low season often falls by up to 50% compared to the high season. This translates into lower hotel occupancy, lower consumption in restaurants and shops, and a reduction in tourist activities.
- Reduction in income: According to a study by the National Chamber of Tourism (CANATUR), in the low season, tourism companies also suffer a drop of up to 50% in their income.
- Impact on employment: It is estimated that the tourism sector generates around 3.5% of Peru's GDP and employs more than 500,000 people. During this season, around 30% of workers in this field see their working hours reduced or are laid off.
Challenges facing the hotel sector in the digital world due to the low season
Beyond the general challenges we have already mentioned, the low season also brings with it specific difficulties in the digital sphere. The competition for the attention of travellers on the internet intensifies considerably, as the number of tourist destinations competing for the same customers increases. Find out more details about the main problems that companies face, from the digital universe, below:
- Less internet searches and booking platforms
- Lower engagement on social media
- Decrease in visits to tourism websites and blogs
- Increase in advertising campaigns for other destinations
- More aggressive offers from tour operators
- Greater number of influencers promoting large tourism companies and brands
Low open rate for emails and notifications
- Decrease in social media interaction
- Lower lead generation and conversions
- High commissions charged by OTAs.
- Less control over communication with the end customer.
- Difficulty in differentiating from the competition.
Digital marketing strategies to implement in the tourism and hotel sector
While the low season is the direct cause of many of the challenges we mentioned above, some of them can be mitigated by carrying out various techniques in the company of a digital marketing agency expert in this industry such as Paxzu . Find out more about how you can increase reservations at your hotel during the months of May to October in Peru below:
Emphasizes the benefits of traveling in the off-season
- Highlight the advantages of traveling to Peru during these months such as: lower prices, fewer crowds, better weather in some regions, etc.
- Highlight the unique features of your hotel: location, facilities, services, gastronomic experiences, among others.
- Promote special offers and packages: offer discounts for early bookings, longer stays, packages that include additional activities or services, etc.
Implement targeted digital marketing campaigns
- Use pay-per-click (SEM) campaigns: With the tools and knowledge of our ADS agency professionals , invest in search engine and social media ads to reach a wider audience and get more immediate results.
- Constantly monitor the performance of your campaigns: use web and advertising platform analytics techniques to measure the reach, conversions and return on investment (ROI) of your campaigns.
Optimize your online presence
- Work on your website: Make sure you have an attractive, functional and mobile-optimized website. Also, implement an easy-to-use online booking system and offer additional benefits to guests who book directly, such as room upgrades, free spa access, and more.
- Implement Search Engine Optimization (SEO) strategies: with the help of our digital marketing agency in Peru , improve your search engine positioning and boost your results to obtain quality leads, even during the difficult off-season.
Now, at Paxzu we know that effectively implementing these digital strategies for hotels in Peru can require time, resources and experience. For this reason, we put our specialized services at your disposal!
At our digital marketing agency , we have a team of experts passionate about tourism and online advertising, who will provide you with personalized advice, develop strategic campaigns and accompany you every step of the way so that you achieve tangible and measurable results. So, if you are interested, don't hesitate a second longer and contact us!
Are you in the middle of the off-season and seeing your hotel bookings decline? If your answer is yes, worry no more! The world of digital marketing offers you an arsenal of strategies to fill your rooms and increase your profits even during the less busy months.
If you are interested, keep reading! In this Paxzu article , we will reveal the secrets so that, through our digital marketing services , you can turn the low season into a time of prosperity for your hotel.
Challenges of the low season in Peruvian tourism
The tourism industry in Peru, like in many other countries, is affected by seasonality, with periods of high and low visitor influx. The low season, which generally runs from May to October, generates a series of challenges that impact both tourism businesses and the local economy. Learn about some of them below:
- Decreased demand: According to a study by the Central Reserve Bank of Peru (BCR), demand for números de chile tourist services during the low season often falls by up to 50% compared to the high season. This translates into lower hotel occupancy, lower consumption in restaurants and shops, and a reduction in tourist activities.
- Reduction in income: According to a study by the National Chamber of Tourism (CANATUR), in the low season, tourism companies also suffer a drop of up to 50% in their income.
- Impact on employment: It is estimated that the tourism sector generates around 3.5% of Peru's GDP and employs more than 500,000 people. During this season, around 30% of workers in this field see their working hours reduced or are laid off.
Challenges facing the hotel sector in the digital world due to the low season
Beyond the general challenges we have already mentioned, the low season also brings with it specific difficulties in the digital sphere. The competition for the attention of travellers on the internet intensifies considerably, as the number of tourist destinations competing for the same customers increases. Find out more details about the main problems that companies face, from the digital universe, below:
- Less internet searches and booking platforms
- Lower engagement on social media
- Decrease in visits to tourism websites and blogs
- Increase in advertising campaigns for other destinations
- More aggressive offers from tour operators
- Greater number of influencers promoting large tourism companies and brands
Low open rate for emails and notifications
- Decrease in social media interaction
- Lower lead generation and conversions
- High commissions charged by OTAs.
- Less control over communication with the end customer.
- Difficulty in differentiating from the competition.
Digital marketing strategies to implement in the tourism and hotel sector
While the low season is the direct cause of many of the challenges we mentioned above, some of them can be mitigated by carrying out various techniques in the company of a digital marketing agency expert in this industry such as Paxzu . Find out more about how you can increase reservations at your hotel during the months of May to October in Peru below:
Emphasizes the benefits of traveling in the off-season
- Highlight the advantages of traveling to Peru during these months such as: lower prices, fewer crowds, better weather in some regions, etc.
- Highlight the unique features of your hotel: location, facilities, services, gastronomic experiences, among others.
- Promote special offers and packages: offer discounts for early bookings, longer stays, packages that include additional activities or services, etc.
Implement targeted digital marketing campaigns
- Use pay-per-click (SEM) campaigns: With the tools and knowledge of our ADS agency professionals , invest in search engine and social media ads to reach a wider audience and get more immediate results.
- Constantly monitor the performance of your campaigns: use web and advertising platform analytics techniques to measure the reach, conversions and return on investment (ROI) of your campaigns.
Optimize your online presence
- Work on your website: Make sure you have an attractive, functional and mobile-optimized website. Also, implement an easy-to-use online booking system and offer additional benefits to guests who book directly, such as room upgrades, free spa access, and more.
- Implement Search Engine Optimization (SEO) strategies: with the help of our digital marketing agency in Peru , improve your search engine positioning and boost your results to obtain quality leads, even during the difficult off-season.
Now, at Paxzu we know that effectively implementing these digital strategies for hotels in Peru can require time, resources and experience. For this reason, we put our specialized services at your disposal!
At our digital marketing agency , we have a team of experts passionate about tourism and online advertising, who will provide you with personalized advice, develop strategic campaigns and accompany you every step of the way so that you achieve tangible and measurable results. So, if you are interested, don't hesitate a second longer and contact us!