The plot: Santa Claus brings presents
Posted: Thu Jan 30, 2025 3:03 am
The story is almost 200 years old and is probably the most famous Christmas story of all time. It is an adaptation of the famous poem “ T was the Night before Christmas – A Visit from St. Nicholas” (1823) and is nothing other than the story of Santa Claus.
The original story fascinates us because it is about wishes, dreams and magic. Above all, it is about warm childhood memories and shining eyes. The original has been adapted thousands of times and is re-enacted in private households year after year. The emotions that are generated here are already deeply anchored in the audience and are simply activated.
The Adaptation: WestJet Brings Gifts
With this adaptation, WestJet not only appealed to the bangladesh phone number data emotions of a heterogeneous target group, but also created a sympathetic connection to its own product (flights) without mentioning it directly. Instead, it is presented unobtrusively, just like the sponsors.
The connection to the product takes place when the boarding pass is scanned (Santa is activated), through the WestJet employees (Santa's helpers buy and wrap the surprises) and all the way to the baggage carousel where the gifts are distributed.
westjet-christmas
The adaptation is particularly successful because the story, like the original, is presented in poem form, accompanied by magical Christmas music.
The characters: customers and employees in the main roles
Santa Claus only plays a supporting role in the adaptation. The main characters are the customers, although the video does not talk about customers but rather guests. WestJet skilfully puts its own target group in the foreground and literally meets them where they are: in the boarding area. The ritual of the wish list is played with; even if this is not actually part of the original story, asking Santa Claus for presents has become established in our culture.
Christmas kidWestJet plays Santa Claus, asks its customers what they want and then grants it. The story is particularly funny because not all passengers take Santa Claus seriously. One guest asked for warm socks and underwear, while others asked for a big TV. Everyone got exactly what they wanted.
The airline presents itself as a community. Employees are not called employees, but WestJetters. It is as if they are one big family with a common goal: to give their guests a magical experience. The WestJetters buy, wrap and label the gifts and thus play an important role in the story. The success of this campaign is due to the passion of the employees. In this way, WestJet shows the outside world how much it appreciates its own employees.
The original story fascinates us because it is about wishes, dreams and magic. Above all, it is about warm childhood memories and shining eyes. The original has been adapted thousands of times and is re-enacted in private households year after year. The emotions that are generated here are already deeply anchored in the audience and are simply activated.
The Adaptation: WestJet Brings Gifts
With this adaptation, WestJet not only appealed to the bangladesh phone number data emotions of a heterogeneous target group, but also created a sympathetic connection to its own product (flights) without mentioning it directly. Instead, it is presented unobtrusively, just like the sponsors.
The connection to the product takes place when the boarding pass is scanned (Santa is activated), through the WestJet employees (Santa's helpers buy and wrap the surprises) and all the way to the baggage carousel where the gifts are distributed.
westjet-christmas
The adaptation is particularly successful because the story, like the original, is presented in poem form, accompanied by magical Christmas music.
The characters: customers and employees in the main roles
Santa Claus only plays a supporting role in the adaptation. The main characters are the customers, although the video does not talk about customers but rather guests. WestJet skilfully puts its own target group in the foreground and literally meets them where they are: in the boarding area. The ritual of the wish list is played with; even if this is not actually part of the original story, asking Santa Claus for presents has become established in our culture.
Christmas kidWestJet plays Santa Claus, asks its customers what they want and then grants it. The story is particularly funny because not all passengers take Santa Claus seriously. One guest asked for warm socks and underwear, while others asked for a big TV. Everyone got exactly what they wanted.
The airline presents itself as a community. Employees are not called employees, but WestJetters. It is as if they are one big family with a common goal: to give their guests a magical experience. The WestJetters buy, wrap and label the gifts and thus play an important role in the story. The success of this campaign is due to the passion of the employees. In this way, WestJet shows the outside world how much it appreciates its own employees.