Finding out who our target audience is
Posted: Wed Jan 29, 2025 10:11 am
It is important to focus not only on goals, but also on the positioning of the community. There are groups that only post links to blog articles. There are those that communicate with users only within the social network. There are those that specialize in news. In each of them, you can beautifully design a post.
This is not exactly about beautiful design of posts in VK, but about conversion. Understanding who your reader is will allow you to choose the right triggers for him and attract attention to the publication.
Think about the audience that will see the post. How old are they? Where do they live? Will they understand professional slang? Will they be hooked by the music of modern artists? What colors will turn them off? The more you know about your target audience, the easier it will be to create a good post.
An example of a post that appeals to the target audience - the line data reader is addressed informally, and the attached image contains the main corporate colors
For example, if you sell car accessories to young mothers, try to avoid slang. Instead, talk about the functionality: how to use them and why they are useful. And if you write a post to a community of those who understand software, you can use specific abbreviations: they will be understood.
Let's write an interesting title
Headlines are needed for long posts, the text of which does not fit on the screen and is hidden under the "Show in full" banner. Usually these are posts with a length of 350 characters.
When a user scrolls through a news feed, they quickly evaluate two elements and decide whether to continue reading a post or not. One of these elements is the headline: it actually determines whether the post will be opened further. Therefore, it should be of interest to the user.
How to achieve this? There are several standard techniques:
Promise of benefit, value. For example, tell what a person will get if he/she reads the post to the end.
Problem description. You can put a description of the problem that your product can solve in the title - then it will attract the target audience.
Strong emotion. Try to evoke fear, surprise, confusion with the title - anything that will make the user read the post to the end.
Numbers. Statistically, they attract attention, and headlines with numbers perform better than headlines without numbers. This works well for collections.
Sometimes it is enough to simply give the main idea. For example, when publishing a recipe, the name of the dish is put in the title. Those who are interested in the preparation will read the post, the rest will move on.
This is not exactly about beautiful design of posts in VK, but about conversion. Understanding who your reader is will allow you to choose the right triggers for him and attract attention to the publication.
Think about the audience that will see the post. How old are they? Where do they live? Will they understand professional slang? Will they be hooked by the music of modern artists? What colors will turn them off? The more you know about your target audience, the easier it will be to create a good post.
An example of a post that appeals to the target audience - the line data reader is addressed informally, and the attached image contains the main corporate colors
For example, if you sell car accessories to young mothers, try to avoid slang. Instead, talk about the functionality: how to use them and why they are useful. And if you write a post to a community of those who understand software, you can use specific abbreviations: they will be understood.
Let's write an interesting title
Headlines are needed for long posts, the text of which does not fit on the screen and is hidden under the "Show in full" banner. Usually these are posts with a length of 350 characters.
When a user scrolls through a news feed, they quickly evaluate two elements and decide whether to continue reading a post or not. One of these elements is the headline: it actually determines whether the post will be opened further. Therefore, it should be of interest to the user.
How to achieve this? There are several standard techniques:
Promise of benefit, value. For example, tell what a person will get if he/she reads the post to the end.
Problem description. You can put a description of the problem that your product can solve in the title - then it will attract the target audience.
Strong emotion. Try to evoke fear, surprise, confusion with the title - anything that will make the user read the post to the end.
Numbers. Statistically, they attract attention, and headlines with numbers perform better than headlines without numbers. This works well for collections.
Sometimes it is enough to simply give the main idea. For example, when publishing a recipe, the name of the dish is put in the title. Those who are interested in the preparation will read the post, the rest will move on.