What is a brand manager?
Posted: Mon Dec 23, 2024 5:44 am
You may be surprised to know that the position of brand manager is one of the most in-demand jobs in Marketing, as well as being among the best paid in Spain.
The Brand Manager is the person in charge of the strategic definition of the brand and its development and, therefore, is the person ultimately responsible for branding marketing.
Brand managers generally report to the marketing director and work closely with the digital manager, social media strategists, community managers, sales department, finance department and various external agencies.
Brand managers ensure that all actions, communications or processes related to the category are aligned with the corporate strategic plan and its values and attributes.
What does a brand manager do?
A brand manager must have strategic vision, analytical and creative skills, communication and sales skills, and be a person with leadership and emotional management skills.
Brand managers usually have studies in Business Administration or Marketing complemented by a Master's degree in Marketing Management or Digital Marketing Management.
Constant training for a brand manager is essential in the times we live in, as there are many changes taking place in the field of Marketing, especially since the arrival of digitalization.
A cheap and effective way to keep up to date is to read books, and if you can get them for free, all the better.
I recently updated a post on my blog that I think will be very useful for you to keep up to date: 100 free books on digital marketing and social networks.
Returning to the topic of the brand manager, among his main functions we can highlight the following:
Identify competitive advantages.
Taking care of reputation and influence.
Define the strategy.
Establish a roadmap and design and execute campaigns and materials at the communication and marketing level, both online and offline.
Analyze campaign results.
Manage the linked budgets and investments.
Oversee the design of communication materials.
Define attributes and characteristics of products or services under the brand umbrella.
Monitor, evaluate and measure offline and online communication campaigns .
Stay up to date with trends related to the firm.
Throughout my professional career I have been involved in the management of very important firms, so I would like you to take advantage of some essential advice when it comes to managing the branding of yours or yours.
4 tips to take off with your branding marketing
1.- Don't forget about consistency
While creating a new, attention-grabbing marketing campaign is vitally important for email database australia every business, this cannot override the need for a brand to be consistent.
Clients, leads and prospects have preconceived ideas and insights that are engraved in their minds and hearts, so they expect you to follow a consistent line both in your development and in your communication.
The Brand Manager is the person in charge of the strategic definition of the brand and its development and, therefore, is the person ultimately responsible for branding marketing.
Brand managers generally report to the marketing director and work closely with the digital manager, social media strategists, community managers, sales department, finance department and various external agencies.
Brand managers ensure that all actions, communications or processes related to the category are aligned with the corporate strategic plan and its values and attributes.
What does a brand manager do?
A brand manager must have strategic vision, analytical and creative skills, communication and sales skills, and be a person with leadership and emotional management skills.
Brand managers usually have studies in Business Administration or Marketing complemented by a Master's degree in Marketing Management or Digital Marketing Management.
Constant training for a brand manager is essential in the times we live in, as there are many changes taking place in the field of Marketing, especially since the arrival of digitalization.
A cheap and effective way to keep up to date is to read books, and if you can get them for free, all the better.
I recently updated a post on my blog that I think will be very useful for you to keep up to date: 100 free books on digital marketing and social networks.
Returning to the topic of the brand manager, among his main functions we can highlight the following:
Identify competitive advantages.
Taking care of reputation and influence.
Define the strategy.
Establish a roadmap and design and execute campaigns and materials at the communication and marketing level, both online and offline.
Analyze campaign results.
Manage the linked budgets and investments.
Oversee the design of communication materials.
Define attributes and characteristics of products or services under the brand umbrella.
Monitor, evaluate and measure offline and online communication campaigns .
Stay up to date with trends related to the firm.
Throughout my professional career I have been involved in the management of very important firms, so I would like you to take advantage of some essential advice when it comes to managing the branding of yours or yours.
4 tips to take off with your branding marketing
1.- Don't forget about consistency
While creating a new, attention-grabbing marketing campaign is vitally important for email database australia every business, this cannot override the need for a brand to be consistent.
Clients, leads and prospects have preconceived ideas and insights that are engraved in their minds and hearts, so they expect you to follow a consistent line both in your development and in your communication.