QUALITY CONTENT AND USE OF KEYWORDS
Posted: Mon Dec 23, 2024 5:42 am
Creating quality content doesn't just mean enriching it with valuable knowledge. It also involves the technical quality it needs to have to bring you results.
What may initially seem complicated, like everything else, becomes as buy realtor email lists as it is practical over time. To have good content on your website, a branch of your company, you need to pay attention to some basic tasks, routine, for those who already have a professional website.
Assuming you have a product to launch on your website, how should you proceed?
Keywords in the title
In the product title, which will be the page title, avoid using generic words or terms, be as specific as possible regarding the keywords that define the product in question:
Ex: Tennis xxxx (Brand name), xxxx (Model).
Take care with the description of the product as well. Remember, don't copy texts from other websites to describe your product, and do you know why?
Thanks to this lazy practice of copying descriptive texts from other websites, most e-commerce sites (online stores) simply ignore the majority of published content. For an obvious reason: Google recognizes the original author of the text and cites it as a reference for searches. Duplicate content is not only punished by Google with poor rankings, but also if we analyze it from the obvious side: What can it add to the user, if others have already said the same thing to him?
No matter how simple, obvious or even boring something may seem to you, remember that the description of a product on a page of your professional website is your sales pitch. You should ask yourself: Why should the customer buy this product from me and not from my competitor?
However, we must also remember that the more specific a user's search on Google for a product is, the higher the purchase rate. In other words, the more qualified the search, the greater the interest in purchasing. Therefore, I repeat: Optimize your titles and qualify your product descriptions.
Beware of Regionalism
Slang or expressions characteristic of a certain region, when used in content published on a website, can be the door that closes to a greater range of accesses, simply because Google, when reading your website, will understand that a certain way of writing will only be relevant to someone who searches specifically for that, which will certainly only run the risk of happening in this region.
What may initially seem complicated, like everything else, becomes as buy realtor email lists as it is practical over time. To have good content on your website, a branch of your company, you need to pay attention to some basic tasks, routine, for those who already have a professional website.
Assuming you have a product to launch on your website, how should you proceed?
Keywords in the title
In the product title, which will be the page title, avoid using generic words or terms, be as specific as possible regarding the keywords that define the product in question:
Ex: Tennis xxxx (Brand name), xxxx (Model).
Take care with the description of the product as well. Remember, don't copy texts from other websites to describe your product, and do you know why?
Thanks to this lazy practice of copying descriptive texts from other websites, most e-commerce sites (online stores) simply ignore the majority of published content. For an obvious reason: Google recognizes the original author of the text and cites it as a reference for searches. Duplicate content is not only punished by Google with poor rankings, but also if we analyze it from the obvious side: What can it add to the user, if others have already said the same thing to him?
No matter how simple, obvious or even boring something may seem to you, remember that the description of a product on a page of your professional website is your sales pitch. You should ask yourself: Why should the customer buy this product from me and not from my competitor?
However, we must also remember that the more specific a user's search on Google for a product is, the higher the purchase rate. In other words, the more qualified the search, the greater the interest in purchasing. Therefore, I repeat: Optimize your titles and qualify your product descriptions.
Beware of Regionalism
Slang or expressions characteristic of a certain region, when used in content published on a website, can be the door that closes to a greater range of accesses, simply because Google, when reading your website, will understand that a certain way of writing will only be relevant to someone who searches specifically for that, which will certainly only run the risk of happening in this region.