The prerequisite for recording returns in Google Ads is that an order ID is already provided during tracking. For advertisers in the lead segment, this can be any number, but it must be unique.
This order ID must be transferred to a table together with the turkey phone number data adjustment type, among other things . The adjustment type enables differentiation between scenarios 1 and 2.
For scenario 1, a reformulation of the conversion value is necessary. The conversion should therefore remain in the account, but the conversion value should be reduced from €100 to €60.
For scenario 2, or in the case of lead tracking, the conversion must be reversed . After the correction, neither the conversion nor the conversion value should appear in the account.
Ideally, this information is automatically loaded into the table from your CRM every day. If you use a Google Sheet, for example, you can set up a daily automatic upload to Google Ads.
Be sure to note!
Observe the cleaned data and its development over a few weeks before using it to optimize your campaigns. Once you have changed the optimization accordingly, monitor the account or campaigns very closely in the initial period so that any peculiarities are quickly noticed.
Please also note that revoked conversions cannot be restored.