How to create a more "talkative" lead form?
Posted: Wed Jan 29, 2025 6:46 am
But creating a new type of lead form required more than just inspiration. The entire process took David and his colleagues four years, starting in 2010 when they developed a Flash application for one of their clients that was designed to work on large monitors in full-screen mode, included video and animated UI elements, and collected information from booth visitors through an interactive form.
At the time, this revolutionary, bold concept app was almost the nigeria phone number data embodiment of the best possible user experience. A typical lead form would have been impossible to use on such large monitors - it would have looked simply awful, as would any web page elements displayed, say, on a giant plasma screen.
Now it's time to explain why traditional methods of web form optimization are ineffective. When developers use standard techniques, such as increasing the spaces between fields, grouping fields into sections, etc., they act as if they were working with a paper prototype of a lead form - a questionnaire printed in a printing house.
Few marketers and designers constantly remember that the form will only be displayed on monitors/displays, and it can only be printed as an April Fool's joke.
David decided to experiment more boldly with lead forms, to see what they could become if their design was freed from the constraints that were a relic of the "typographic" origins of these web elements. The new form design should be oriented towards working in an interactive "question-answer" mode.
So what was needed was not a traditional form, even if optimized – what was needed was a breakthrough solution that violated existing conventions no less boldly than Apple did with its iPhone virtual keyboard.
David recalls: “WarGames gave us an idea – it was clear that there was another way to collect information besides traditional lead forms. It might be better than the usual one. We wanted to start development from scratch, guided by the idea that a web form could become a completely different, new product.”
At the time, this revolutionary, bold concept app was almost the nigeria phone number data embodiment of the best possible user experience. A typical lead form would have been impossible to use on such large monitors - it would have looked simply awful, as would any web page elements displayed, say, on a giant plasma screen.
Now it's time to explain why traditional methods of web form optimization are ineffective. When developers use standard techniques, such as increasing the spaces between fields, grouping fields into sections, etc., they act as if they were working with a paper prototype of a lead form - a questionnaire printed in a printing house.
Few marketers and designers constantly remember that the form will only be displayed on monitors/displays, and it can only be printed as an April Fool's joke.
David decided to experiment more boldly with lead forms, to see what they could become if their design was freed from the constraints that were a relic of the "typographic" origins of these web elements. The new form design should be oriented towards working in an interactive "question-answer" mode.
So what was needed was not a traditional form, even if optimized – what was needed was a breakthrough solution that violated existing conventions no less boldly than Apple did with its iPhone virtual keyboard.
David recalls: “WarGames gave us an idea – it was clear that there was another way to collect information besides traditional lead forms. It might be better than the usual one. We wanted to start development from scratch, guided by the idea that a web form could become a completely different, new product.”