What is a White Paper?

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Originally, it meant a "white paper" issued by a government or other public institution. It has since come to mean useful information that companies make available to their website visitors. When you
look at the websites of companies and services, you often see downloadable materials with titles like "Success stories for XX!" or "Easy-to-understand XX." That's exactly what a white paper is.

Why White Papers Exist
So why do companies release information in the form of white papers? It's to acquire new leads (potential customers).
When downloading a white paper, you need to enter the company name, department name, name, and contact information.
Therefore, white papers are used as a way to software managers email database obtain information from customers who are interested in information related to the company's services.

Companies that can use white papers
By providing information, white papers also play a role in raising the knowledge level of potential customers and increasing the likelihood of them purchasing.
For this reason, they are more suitable for expensive, complex, and long-lead-time services than for services with short lead times.
Specifically, IT and web-based BtoB companies, and the housing industry in the BtoC case, are actively using white papers to acquire potential customers.

summary
With the spread of the Internet, the importance of pull-type sales techniques is increasing.
Using white papers is an effective way to achieve this.

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