How to Negotiate with Influencers for Better Partnerships

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Publishers are no longer fooled — the optimism encouraged by platforms enabling large-scale publishing, with significant advertising revenue spinoffs, has all but disappeared . It is now a matter of focusing on their historical audience by attracting them to a rich and diversified offer that would no longer be dictated by the demands of the platforms.

Publishers aren’t stopping their gambling data thailand collaboration with platforms — but they’re developing strategies with their own goals in mind first. Social platforms are just one way to achieve that.

Platforms are entering the race and developing strategies for information. They are developing their own internal editorial teams and are carrying out more editorial curation in news feeds.

Despite publishers' skepticism, platforms are still trying to attract them with new products like Apple News+ and Facebook News Tab. And there's a race to fund journalism initiatives, especially local news.

A new step has been taken in the publisher-platform relationship which highlights the flagrant imbalance between the resources and power of these two entities and the ethical problems which result from it.