Although it may seem that the traditional definition of Business Intelligence is no longer sufficient to explain the new paradigms that have emerged in recent years, I am convinced that, in essence, the concept remains the same…
“Generate and analyze information to make better decisions.”
Business Analytics, Business Discovery, Data Science , and other recent formulas are totally valid concepts as long as it is understood that they refer to the “who” and “how” this generation and analysis of information is carried out. However, the objective has not changed — to ensure that the decisions taken are as accurate as possible .
As for the protagonists of this process, the people, it is worth emphasizing.
People: the protagonists of this process
Qlik , during its last global customer and partner meeting in May 2017, expressed a vision on this subject that I fully share.
Although he anticipates a strong intervention of technology in russia number data processing and the generation of useful information, he assures that none of this replaces the human being as a determining figure who decides what context, meaning and importance that information has.
A person immersed in your business—our client— is the one who can do real analysis . That person has the experience, instinct, and skills to challenge results, ask new questions to investigate a particular issue, uncover previously unknown information, and ultimately take informed action .
What is the ideal scenario?
To accompany the synthesis expressed in the definition at the beginning of the article, we can say that there is a whole series of related and complementary activities that constitute the area of Business Intelligence.
The ideal scenario is to ensure that these activities form a stable and safe path so that, every time its use is required, a project can transit it without problems and the result is successful . This path must be built, maintained and improved over time.
In practice, this means that a need must first be well interpreted and then correctly resolved and represented .
Now, with sufficient added value, the final stage of this cycle is the execution of the most appropriate course of action; the one that generates benefits for me as a result of correct decision-making .
The Essence of Business Intelligence
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