Content Optimization
Posted: Wed Jan 29, 2025 5:17 am
Most B2B resources are multi-purpose sites that resemble a brochure.
Most B2B resources are multi-purpose sites that resemble a brochure.
Depending on your Buyer Persona and sales cycle, your content may come in several formats:
Long form content has many advantages, for example, it allows paraguay phone number data you to tell the story of the company, it is more preferable for search engines, etc.
Short content is effective for the top of the funnel.
Video content is often undervalued in the B2B segment.
Official documents, webinars, etc.
These formats by themselves are effective only when tied to the Buyer Persona and its stage in the customer journey. Content for a new visitor who has never heard of you and came to the resource by accident cannot be the same for regular users. The call to action button also needs to be optimized taking these factors into account, since the needs of visitors will be different depending on their status.
Most B2B resources are multi-purpose sites that resemble a brochure.
Depending on your Buyer Persona and sales cycle, your content may come in several formats:
Long form content has many advantages, for example, it allows paraguay phone number data you to tell the story of the company, it is more preferable for search engines, etc.
Short content is effective for the top of the funnel.
Video content is often undervalued in the B2B segment.
Official documents, webinars, etc.
These formats by themselves are effective only when tied to the Buyer Persona and its stage in the customer journey. Content for a new visitor who has never heard of you and came to the resource by accident cannot be the same for regular users. The call to action button also needs to be optimized taking these factors into account, since the needs of visitors will be different depending on their status.