CHEAP OR FREE SITES. WHY DON'T THEY WORK?

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Every first-time entrepreneur has fallen into the trap of thinking it was a good idea to invest in cheap or free websites, in the hope that it would save money and could be allocated to other areas of the company.

It's normal to go down this path, of course. When you don't have capital to invest, or if you have very little, there's nothing better than counting on this type of possibility, right?

Big mistake! Cheap or free websites do not deliver what they promise buy real estate agent email list often have the potential to harm your company much more than help. Doubtful? We will talk more about this below.

Why don't cheap or free websites work?
1 – They lack personalization
A website must be the online branch of your company. We have already said this on another occasion, but it is always worth repeating, especially because many people still do not understand the true dimension of this fact and insist that they can have any page just to have a presence on the internet and everything will be fine.
This is not the case! For a website to truly serve the purposes of your brand, it needs above all to be personalized. Don't know what this really means?

No problem, we’ll explain it to you! A customized website is a website that has the functionality and visual aspects that reflect your brand’s personality. It’s the place your customers will visit on the web and it will function as a virtual corner of your company, where they will feel “at home”!

Cheap or free websites unfortunately cannot offer this. Everything is very standardized and basic, just to help you have an online page, even if it has absolutely nothing to do with your dream business!

2 – They are usually not responsive
You may not yet be familiar with the concept of a responsive layout or website, but even if this idea is not yet part of your daily routine, it is already a necessity for any company that is online.

A responsive website is one that works well on any device, whether fixed or mobile. This means that these websites open nicely and functionally on desktops, laptops, tablets and smartphones.

Why is this so important? Because most people nowadays don't connect to the internet on fixed devices, but rather on mobile devices. It's on cell phones and tablets that we spend time on social media and dedicate ourselves to things that interest us, such as certain brands.