Content distribution on XING and LinkedIn

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LinkedIn offers users a wide range of information. Companies can join groups that are relevant to them and exchange ideas, share their knowledge and interact with potential employees, colleagues and customers. There are also publishing tools that members and companies can use to publish blog articles on LinkedIn Pulse and establish themselves as authorities and specialists in their respective industries. LinkedIn also offers many opportunities for a type of influencer marketing . Among other things, LinkedIn offers companies the opportunity to link employee profiles with their own company profile. This way, employees also become the figurehead of their own company.

XING also offers the option of joining groups and interacting with taiwan phone data potential customers and employees within them. Regular activity in the groups can increase your own reputation and increase the company’s reach . XING also has what are known as news pages . Here, selected content partners – journalists, publishers and experts from various industries – can publish articles on their own news pages. As a Xing member, you can follow these news pages depending on your interests and regularly receive the latest articles in your news feed or on your XING homepage. Another way to distribute your own content on XING or to do content marketing is to place a blog article in XING newsletters and on the otherwise ad-free new overview page. These so-called XING Sponsored Articles are displayed to the respective target group depending on the industry.

Advertising opportunities on XING & LinkedIn: Lead generation
Both portals offer budgetable advertising space (ads) for lead generation. LinkedIn offers sponsored posts (image and carousel ads), text ads and direct mails (sponsored inmails) to a precisely defined target group. You can select various criteria and characteristics such as age, place of residence, profession, education, degree, interests, etc. On XING, companies can also place ads (image, text and video ads), sponsor articles and set up email campaigns as well as enter into advertising partnerships. However, LinkedIn also offers the premium profile extension "Sales" - here companies can use various sales options. As with Facebook Business Manager or Ads Manager, you set up your ads on LinkedIn and can also manage them there and check important key figures (clicks, performance, etc.).

You can combine Xing with Google Analytics and view the relevant KPIs for your advertising campaigns there.

Functions of Sales Navigator Professional on XING
LinkedIn sales opportunities
Pricing structure and profile options of LinkedIn & XING
Both networks differ primarily in terms of their pricing structure and membership offers:

XING offers a basic membership and a premium membership. You can also book additional packages such as XING Projobs (19.95€/month) and XING ProBusiness (49.95€/month). The XING basic membership is free. The premium membership costs 7.95 euros per month for a term of 12 months and a total of 76.20 euros per year.

LinkedIn, on the other hand, offers four different premium membership options: As with XING, the basic profile on LinkedIn is free. The business package costs 21.99 euros per month and 17.99 euros for an annual subscription. It is therefore more expensive than the XING premium profile. There is also an extended version of the business profile, the Business Plus package: This is much more expensive and costs 44.99 euros per month. The fourth possible membership is the LinkedIn Premium Executive package, which costs 54.99 euros per month for an annual subscription (all prices are current). Depending on the membership, access to LinkedIn becomes more extensive. There are also additional packages for recruiters, salespeople and job seekers that can be booked.

Profile options on LinkedIn: Career, Business, Sales, Employee Search - selectable as needed
Profile options on LinkedIn: Career, Business, Sales, Employee Search – selectable as needed
LinkedIn definitely offers more choice in terms of profile variants. You have to be clear about what is best for you and where you want to go. Apart from the prices, XING and LinkedIn differ in terms of their geographical focus: LinkedIn is primarily active internationally , while XING is the number 1 business network and online job board in Germany . LinkedIn therefore offers you an international reach, but XING has a greater reach in Germany.