Demonstration trigger
Posted: Tue Jan 28, 2025 10:41 am
"I believe my eyes." Often people are skeptical about information based on theoretical data, figures and facts, but they believe empirical data. If the demonstration awes and amazes people, the number of people willing to buy this product will increase dramatically.
Have you ever flipped through the TV channels at night and stopped at an advert for a knife that could easily cut through a wooden board, a brick or a hammer? Have you ever wanted to buy one of these wonder knives? Or maybe you've already bought one?
The principle of demonstration is the basis of the entire advertising business. There are practically no people who have not seen the advertisement for Tempur-Pedic mattresses, in which a person is jumping on a bed with a glass of wine. And here the triggers of buyer trust are triggered. Anyone who has ever woken up in the middle of the night because someone is tossing and turning next to them will think: "If the wine stays in the glass even after jumping on this bed, then I will definitely not wake up from tossing and turning next to me."
Demonstration trigger
The most effective triggers of egypt email list customer trust are demonstrations in which the drama is enhanced by risk or surprise. Let's look at Houdini's trick. Many magicians have amazed audiences with the trick of "escaping from a straitjacket," but Houdini managed to make it more spectacular and memorable. He managed to get out of a straitjacket in an aquarium with sharks or hanging upside down a hundred feet above the ground. Such a performance is simply impossible to forget! To increase intrigue, add visualizations.
The main thing is not to overdo it. Visualization can not only earn the trust of buyers, but also completely lose it. If consumers suspect you of lying or unprofessionalism, they will immediately forget about you. And then you can not even dream of any sales. Demonstrate, but, as they say, without fanaticism.
Have you ever flipped through the TV channels at night and stopped at an advert for a knife that could easily cut through a wooden board, a brick or a hammer? Have you ever wanted to buy one of these wonder knives? Or maybe you've already bought one?
The principle of demonstration is the basis of the entire advertising business. There are practically no people who have not seen the advertisement for Tempur-Pedic mattresses, in which a person is jumping on a bed with a glass of wine. And here the triggers of buyer trust are triggered. Anyone who has ever woken up in the middle of the night because someone is tossing and turning next to them will think: "If the wine stays in the glass even after jumping on this bed, then I will definitely not wake up from tossing and turning next to me."
Demonstration trigger
The most effective triggers of egypt email list customer trust are demonstrations in which the drama is enhanced by risk or surprise. Let's look at Houdini's trick. Many magicians have amazed audiences with the trick of "escaping from a straitjacket," but Houdini managed to make it more spectacular and memorable. He managed to get out of a straitjacket in an aquarium with sharks or hanging upside down a hundred feet above the ground. Such a performance is simply impossible to forget! To increase intrigue, add visualizations.
The main thing is not to overdo it. Visualization can not only earn the trust of buyers, but also completely lose it. If consumers suspect you of lying or unprofessionalism, they will immediately forget about you. And then you can not even dream of any sales. Demonstrate, but, as they say, without fanaticism.