Where can you place story ads?
Posted: Tue Jan 28, 2025 10:40 am
Story ads can be placed almost anywhere that has a story function. The different platforms reach different target groups. You have to decide for yourself whether it makes sense for you to place ads everywhere. It is possible in the following social media.
Many bubbles with icons of social media and programs fly out of a smartphone screen.
On which networks can you place story ads?
Instagram
Both Instagram and the story function are becoming increasingly popular. Placing a story ad there offers you ideal opportunities to reach your target group. You can place the ad directly from the app or via the Facebook Business Manager . The target can be reach, video views, conversion, app install or traffic.
Defining your target audience on Instagram requires some skill or trial and error, because filtering by interests is more difficult in an image network. The Facebook Pixel allows you to track the impact of ads on Instagram so you can optimize your story ads.
Facebook
Placing story ads on Facebook works just like on Instagram using the Business Manager. You can create ads on a mobile device using the Ads Manager app . However, experience has shown that this is not as sophisticated as the Business Manager itself, which is why we recommend the desktop version.
You create your ad for the Facebook story in detail there and south africa phone data define a target group based on your page audience. You can also manually decide how often and at what intervals a user should see your ad in the story. This function is also available for the Instagram Story Ad !
You can find out more about placing ads on Facebook in our blog post “Facebook Ads: How do I place ads on Facebook?”
Snapchat
The forefather of the story: Snapchat. You can create and place advertisements via Snapchat Business . The principle is similar to Instagram and Facebook. On average, the target group on Snapchat is relatively young. A high proportion of German users are 24 years old or younger. If your target group is there, modern and exciting story ads on Snapchat are worthwhile . If your goal is to achieve a greater reach for your account, you should use Facebook and Instagram, because far more people use the story function on these social networks.
Twitter
There are also stories on Twitter. The short message service offers so-called Moments , in which you can collect tweets or tell about your experiences. Twitter offers entrepreneurs the opportunity to place ads in these moments.
Many bubbles with icons of social media and programs fly out of a smartphone screen.
On which networks can you place story ads?
Both Instagram and the story function are becoming increasingly popular. Placing a story ad there offers you ideal opportunities to reach your target group. You can place the ad directly from the app or via the Facebook Business Manager . The target can be reach, video views, conversion, app install or traffic.
Defining your target audience on Instagram requires some skill or trial and error, because filtering by interests is more difficult in an image network. The Facebook Pixel allows you to track the impact of ads on Instagram so you can optimize your story ads.
Placing story ads on Facebook works just like on Instagram using the Business Manager. You can create ads on a mobile device using the Ads Manager app . However, experience has shown that this is not as sophisticated as the Business Manager itself, which is why we recommend the desktop version.
You create your ad for the Facebook story in detail there and south africa phone data define a target group based on your page audience. You can also manually decide how often and at what intervals a user should see your ad in the story. This function is also available for the Instagram Story Ad !
You can find out more about placing ads on Facebook in our blog post “Facebook Ads: How do I place ads on Facebook?”
Snapchat
The forefather of the story: Snapchat. You can create and place advertisements via Snapchat Business . The principle is similar to Instagram and Facebook. On average, the target group on Snapchat is relatively young. A high proportion of German users are 24 years old or younger. If your target group is there, modern and exciting story ads on Snapchat are worthwhile . If your goal is to achieve a greater reach for your account, you should use Facebook and Instagram, because far more people use the story function on these social networks.
There are also stories on Twitter. The short message service offers so-called Moments , in which you can collect tweets or tell about your experiences. Twitter offers entrepreneurs the opportunity to place ads in these moments.