Key points to consider when running listing ads

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Continue adding new ad copy and conducting AB testing.
In order to achieve results when running listing ads, it is important to create multiple types of ad copy rather than just one, and conduct AB testing.

It is also important to create new ad copy and conduct further AB testing.

AB testing is the process of comparing two or more different types of content to see which one produces better results.

With listing ads, you can set multiple ad copy types for the same keyword, and when someone searches for that keyword, the multiple ad copy will be displayed owner partner shareholder email database randomly.You can also find out the click-through rate for each ad copy, so by conducting AB testing on the ad copy, you can verify which of the multiple ad copy has the highest click-through rate.

By creating new ad copy and conducting AB tests, you can easily continue to improve your click-through rate, so please give it a try.


Check search queries and improve your trafficked keywords
Once you have submitted a listing ad, check the search queries (the search keywords that actually brought users who saw the ad) to see if there are any keywords that are bringing in a particularly large number of users.

If there are any, you can expect to attract more traffic by reconsidering the needs of users who search for those keywords and rewriting your ad copy to meet those needs.

Also, if the keyword does not rank first when searched for, you can improve cost-effectiveness by concentrating your budget on that keyword, i.e. reducing the budget used on other keywords that are not leading to conversions, and increasing the budget by raising the bid for keywords that are producing results.

summary
Above, we have explained how to create ad copy that will increase the click-through rate of listing ads.

To summarize, there are three important points to keep in mind when trying to increase the click-through rate of your listing ads:

Include your company’s unique strengths
Make an appeal that makes it easy for users to take action
Use numbers and other information to make it easy to understand
Keeping these things in mind will definitely increase your click-through rates.

Please give it a try.

In addition to listing ads, we have also published a separate article on how to attract customers online.
It goes into detail, so if you want to know more about attracting customers online, please take a look at this article.