The article explains:
The meaning of the site bounce rate in Yandex.Metrica and Google Analytics
Formula for calculating the bounce rate on a website
Differences between bounce rate and exit rate
The percentage of site bounces that can be considered normal
Main reasons for website failures
Analysis of the number of bounces on the site
7 Ways to Reduce Your Website Bounce Rate
Website rejections due to poor quality content
6 Final Tips to Reduce Your Website Bounce Rate
5 Scenarios for Using Neural Networks to Increase Website Profits by 40%
Download for free
Bounces on a site are not an uncommon phenomenon. According to Google representatives, this parameter does not even affect the ranking of the site. Yes, in one form or another, a bounce is the norm. Another thing is the percentage and reasons for bounces. Some are critically important and affect the conversion of the site much more than we would like. Other reasons are not so catastrophic, but still require increased attention.
It is important not to let things slide, constantly analyze the site using Yandex.Metrica and Google Analytics tools, identify weak points and fix them. Read our article to find out how bounces affect site promotion in search engines and how to combat them.
The meaning of the croatia email list site bounce rate in Yandex.Metrica and Google Analytics
Bounce rate is the number of visitors who leave a site too quickly without completing the desired action.
Yandex.Metrica classifies any visit to a site shorter than 15 seconds as a bounce. Google Analytics has a slightly different opinion on this issue, and those who look at Google Analytics summaries for English-language sites for the first time are shocked by the figure of 90% bounces.
The reason is in the different interpretation of the concept of failure. Here are the statistics of both systems for the same resource:
The meaning of the site bounce rate in Yandex.Metrica and Google Analytics
For Google Analytics, a bounce is any visit to a site that views only one page. And it doesn’t matter whether the person left the site immediately or thoughtfully read the content for several hours, and when they finished reading, closed the page. In any case, the session will be zero in duration, and this time will not even be included in the summary statistics of the time that visitors spent on the site.
A significant bounce rate from a website is not as dramatic as it may seem at first glance. The situation should be assessed taking into account the type of web resource, other statistics, and current business goals.
Google Analytics almost always shows a higher bounce rate than Yandex.Metrica. But if Metrica shows high bounce rates, it is truly alarming. Although sometimes it happens that a user only needs 15 seconds to extract all the necessary information from the title and introductory paragraph of an article or to skim a short news item or post.
Increase Your Profits by 10X: 5 Key Metrics You Must Track
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
After working with over 300 online projects , I can guarantee: monitor these metrics weekly and your company will not only survive, but also increase its profits by 10 times!
In the context of sanctions and crisis, knowing the ROI of your advertising decides whether your business will be successful. Tracking these 5 critical indicators is the key to your prosperity.
What you get for free:
5 Key Metrics to Increase Profits by 220%
The Secret ROI Formula: Instant Advertising Efficiency Calculator
Anti-crisis Solutions Matrix: Find the Perfect Strategy for Your Business in 15 Minutes
We have prepared all the documents and templates with formulas for you. And yes, it is FREE:
Download documents for free
Already downloaded
153400
In most cases, multiple bounce rates on a site in Google Analytics are normal and expected. Let's look at a practical example: a company that repairs computer equipment operates in a small town. Clients get to its site through a specific search query, immediately see contact information and call, and then close the site: they already have enough information to make a decision. The situation is similar with information sites: it happens that all the valuable information is on one page and can be quickly accessed.
With one-page sites, it's even more complicated: their bounce rates are obviously almost 100%. To improve the statistics and make them work for real goals, webmasters and marketers resort to all sorts of tricks.
Bounce metrics can be refined, for example, by tracking events (an event is any interaction with the site - submitting a form, playing a video, opening the full version of an image, etc.). Only a session during which a person did not interact with the page in any way will be considered a bounce. But for those who are not very experienced in setting up Google Analytics, this can be a difficult task.
However, search engines do not look at metrics when ranking (otherwise, everyone would have known about this long ago and used it to promote websites). Bounce rates characterize the behavior of website visitors. And if people, having visited a page, immediately leave it and go looking for more, the search engine considers it irrelevant to the request.