Even a small character like a trailing slash "/" can make a difference. This character can cause Google to see these And the trailing slash at the end of the URL is the only thing to blame for this. John Müller explained on Google that the Google bot can have difficulty seeing such URLs as identical if a trailing slash is present or missing. However, the trailing slash will ensure that the Google bot will only accept one version of the URL, while ignoring the other. This seemingly small detail should therefore also be taken into account when editing URLs, redirecting and using canonical tags.
On Twitter, John Müller explained in response to this question that it does not depend on where you host your own website. Even if there are hundreds of low-quality, if not spammy, sites on the same server. His answer rcs data lebanon was directed at a supposed study that tested artificial websites and the influence of shared hosting and your own web servers. Müller wrote that such artificial experiments can only poorly reflect actual Google behavior and that you should host your website where it is most suitable. The IP address is not a ranking factor, but the loading time and accessibility of the website can have a positive influence on the ranking, as this is directly related to user behavior.
If a shop operator posts relevant content on their blog, this is more likely to generate backlinks. And if the blog links to their own products, these backlinks from the blog benefit the products themselves. John Müller explained this in the last Webmaster Hangout. This positive effect also explains the simple effect of link juice, i.e. the transfer of all properties from one URL to the next URL via linking. With more backlinks, the relevance of one page increases and is ultimately transferred to the other pages through the linking.