Franchises: 4 digital marketing strategies for this market
Posted: Mon Dec 23, 2024 4:52 am
The franchise-based business model has been growing steadily in the Brazilian market.
According to the ABF (Brazilian Franchising Association), the sector grew by 10.7% in 2021, reaching a total revenue of R$185.068 billion.
Therefore, it is expected that these numbers will only increase mainly due to the ease of expansion that this type of business offers.
In this article, we will list four digital marketing strategies for franchises that can help you boost your business.
Also follow: How to Start Your Own Business?
How to be successful in a franchise network?
Being successful in any type of business requires a lot of work and dedication, doesn’t it?
But achieving success in a franchise can be even more challenging, as you need to comply with the franchisor's requirements.
And at the same time, stand out from the competition.
When choosing to adopt the franchise model, there will be a wide range of market niches available.
From the beauty niche to the food niche, such as the ice cream franchise .
Therefore, it is necessary to choose the market niche that appeals to you the most and, from there, develop your strategies.
One way to do this is by investing in digital marketing for franchises.
With the right strategies, you can considerably increase the number of customers and, consequently, the franchise's revenue.
Furthermore, it is necessary to have an understanding of the business, a lot of practical knowledge, an entrepreneurial spirit and a lot of willpower to overcome challenges.
There is no recipe for success, but there are some tips that can help you.
How to attract consumers to franchises with digital marketing?
Using digital marketing for franchises is a great strategy to attract consumers.
But to do this, it is necessary to understand some factors that make a difference when implementing assertive actions.
The first is to understand your persona and target audience. A persona is an archetype of your ideal customer.
In other words, it is a fictional representation whose objective is to help in decision-making.
Through the persona, you can identify the main characteristics of your audience, such as:
– Age range;
- Gender;
– Occupation;
- Dreams
– Wishes
– Pains
– Consumption habits, among others.
These characteristics will help you develop more assertive and targeted strategies chile phone number examplefor your audience.
To learn more about this topic, check out our article on how to create a persona .
Another point is the consumer journey and their experience with the brand.
The consumer journey is the path taken by your customer until making a decision, from the first contact to the purchase.
The entire consumer experience matters.
From Google strategies to search for a business to the customer's experience on the network. Therefore, the better this experience, the greater the chance of loyalty.
Therefore, it is worth equipping your business with the best resources possible.
For example, if your business is focused on pets, also invest in a system for pet shops and veterinary clinics to improve your customers' experience.
It’s details like these that make all the difference when thinking about applying digital marketing strategies to a franchise.
Why adopt digital marketing strategies for franchises?
There are several reasons to invest in digital marketing strategies for franchises, but the main ones are:
– Reach a wider audience;
– Greater interaction with your audience;
– Lower cost for the franchisee;
– Franchises with a website and social media have a greater chance of success.
It is no wonder that, according to a survey carried out by Google, almost 80% of people research online before making any purchasing decision.
This shows the importance of being present on social media and also having an updated website that is well ranked on Google.
Franchisees who invest in digital marketing for franchises tend to be more successful, as they achieve a wider reach and, consequently, more customers.
And that’s why we’ve brought you some digital marketing strategies for franchises that can help you succeed in this market.
Check it out below!
4 digital marketing strategies for franchises
Now let’s move on to our main digital marketing tips for franchises.
They are:
#1 Content Marketing
Content marketing is a strategy that consists of creating and disseminating content that is relevant to your audience.
This type of strategy is important for franchises, as it helps to build a relationship of trust with their audience.
Through content marketing, you can show people that your franchise is an expert on the subject and can truly help them.
An important tip is to use the franchise blog to publish relevant content that can help people with their problems.
You can also invest in e-books, webinars, among other formats.
The important thing is to offer quality content to your audience.
To do this, it is worth hiring a team of professionals specialized in content marketing, who will help you develop the best material for your business.
#2 Paid Ad Campaigns
Paid advertising campaigns are a great way to market your franchise to a wider audience.
You can invest in ads on Google, Facebook, Instagram and even LinkedIn, which is a social network aimed at the business environment.
To develop a good advertising campaign, it is important to define your target audience well and know the best way to reach them.
An important tip is to carry out tests to find out which advertisement is best for your audience and also which channels generate the most results for your franchise.
This way, you can direct your efforts towards the best strategies and get a better return on your investment.
#3 Landing Page for Franchises
Landing pages are pages created specifically to convert visitors into leads.
This is a great digital marketing strategy for franchises, as it helps capture the email addresses of your potential customers.
To create a good landing page, it is important to clearly define your objective and what you want people to do when they access your page.
An important tip is to offer some type of relevant content to your audience in exchange for their email, such as an e-book or webinar.
#4 Email marketing
Email marketing is a strategy that consists of creating and sending emails to a specific audience.
This is a great way to build customer loyalty and also gain new leads for your franchise.
To create a good email marketing campaign, it is important to clearly define your objective and also the type of content you are going to send to people.
An important tip is to segment your contact list to send more relevant emails to your audience.
This way, you can get better results with your campaigns.
These are our top digital marketing tips for franchises.
Always remember to invest in strategies that are relevant to your audience and that bring results to your business.
And you, do you already use any of these strategies to promote your franchise? Tell us in the comments.
See you next time!
According to the ABF (Brazilian Franchising Association), the sector grew by 10.7% in 2021, reaching a total revenue of R$185.068 billion.
Therefore, it is expected that these numbers will only increase mainly due to the ease of expansion that this type of business offers.
In this article, we will list four digital marketing strategies for franchises that can help you boost your business.
Also follow: How to Start Your Own Business?
How to be successful in a franchise network?
Being successful in any type of business requires a lot of work and dedication, doesn’t it?
But achieving success in a franchise can be even more challenging, as you need to comply with the franchisor's requirements.
And at the same time, stand out from the competition.
When choosing to adopt the franchise model, there will be a wide range of market niches available.
From the beauty niche to the food niche, such as the ice cream franchise .
Therefore, it is necessary to choose the market niche that appeals to you the most and, from there, develop your strategies.
One way to do this is by investing in digital marketing for franchises.
With the right strategies, you can considerably increase the number of customers and, consequently, the franchise's revenue.
Furthermore, it is necessary to have an understanding of the business, a lot of practical knowledge, an entrepreneurial spirit and a lot of willpower to overcome challenges.
There is no recipe for success, but there are some tips that can help you.
How to attract consumers to franchises with digital marketing?
Using digital marketing for franchises is a great strategy to attract consumers.
But to do this, it is necessary to understand some factors that make a difference when implementing assertive actions.
The first is to understand your persona and target audience. A persona is an archetype of your ideal customer.
In other words, it is a fictional representation whose objective is to help in decision-making.
Through the persona, you can identify the main characteristics of your audience, such as:
– Age range;
- Gender;
– Occupation;
- Dreams
– Wishes
– Pains
– Consumption habits, among others.
These characteristics will help you develop more assertive and targeted strategies chile phone number examplefor your audience.
To learn more about this topic, check out our article on how to create a persona .
Another point is the consumer journey and their experience with the brand.
The consumer journey is the path taken by your customer until making a decision, from the first contact to the purchase.
The entire consumer experience matters.
From Google strategies to search for a business to the customer's experience on the network. Therefore, the better this experience, the greater the chance of loyalty.
Therefore, it is worth equipping your business with the best resources possible.
For example, if your business is focused on pets, also invest in a system for pet shops and veterinary clinics to improve your customers' experience.
It’s details like these that make all the difference when thinking about applying digital marketing strategies to a franchise.
Why adopt digital marketing strategies for franchises?
There are several reasons to invest in digital marketing strategies for franchises, but the main ones are:
– Reach a wider audience;
– Greater interaction with your audience;
– Lower cost for the franchisee;
– Franchises with a website and social media have a greater chance of success.
It is no wonder that, according to a survey carried out by Google, almost 80% of people research online before making any purchasing decision.
This shows the importance of being present on social media and also having an updated website that is well ranked on Google.
Franchisees who invest in digital marketing for franchises tend to be more successful, as they achieve a wider reach and, consequently, more customers.
And that’s why we’ve brought you some digital marketing strategies for franchises that can help you succeed in this market.
Check it out below!
4 digital marketing strategies for franchises
Now let’s move on to our main digital marketing tips for franchises.
They are:
#1 Content Marketing
Content marketing is a strategy that consists of creating and disseminating content that is relevant to your audience.
This type of strategy is important for franchises, as it helps to build a relationship of trust with their audience.
Through content marketing, you can show people that your franchise is an expert on the subject and can truly help them.
An important tip is to use the franchise blog to publish relevant content that can help people with their problems.
You can also invest in e-books, webinars, among other formats.
The important thing is to offer quality content to your audience.
To do this, it is worth hiring a team of professionals specialized in content marketing, who will help you develop the best material for your business.
#2 Paid Ad Campaigns
Paid advertising campaigns are a great way to market your franchise to a wider audience.
You can invest in ads on Google, Facebook, Instagram and even LinkedIn, which is a social network aimed at the business environment.
To develop a good advertising campaign, it is important to define your target audience well and know the best way to reach them.
An important tip is to carry out tests to find out which advertisement is best for your audience and also which channels generate the most results for your franchise.
This way, you can direct your efforts towards the best strategies and get a better return on your investment.
#3 Landing Page for Franchises
Landing pages are pages created specifically to convert visitors into leads.
This is a great digital marketing strategy for franchises, as it helps capture the email addresses of your potential customers.
To create a good landing page, it is important to clearly define your objective and what you want people to do when they access your page.
An important tip is to offer some type of relevant content to your audience in exchange for their email, such as an e-book or webinar.
#4 Email marketing
Email marketing is a strategy that consists of creating and sending emails to a specific audience.
This is a great way to build customer loyalty and also gain new leads for your franchise.
To create a good email marketing campaign, it is important to clearly define your objective and also the type of content you are going to send to people.
An important tip is to segment your contact list to send more relevant emails to your audience.
This way, you can get better results with your campaigns.
These are our top digital marketing tips for franchises.
Always remember to invest in strategies that are relevant to your audience and that bring results to your business.
And you, do you already use any of these strategies to promote your franchise? Tell us in the comments.
See you next time!