The 6 types of purchases that will help you get to know your customers better

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We all know that consumers buy a large number of products every day, week or month of the year. But in addition to knowing what they buy, we need to be able to analyze what type of purchase it is .

Based on this, we will be able to better analyze what is happening in the purchasing environment and, obviously, make better decisions for our brand.


We are going to look at 6 types of purchases rcs data greece it is important to know that they are not independent, but successive.

In this article we will see:

Purchasing decisions in marketing
Planned vs. unplanned purchase
Necessity purchases vs. desire purchases
Purchases planned by desire vs. by necessity
Unplanned purchases out of desire vs. necessity
Purchases with a decided vs. undecided brand
Purchases with a determined brand
Purchases with undecided brand
Conclusion on types of purchases
Purchasing decisions in marketing
To better understand the fact that this classification of purchases is not about independent elements, but successive ones, look at the following image:

types of purchases in marketing
Model for understanding and analyzing customer purchasing behavior.

The first level of analysis corresponds to planned vs. unplanned purchases . The second level corresponds to purchases of necessity or purchases of desire . Finally, the third level corresponds to whether the brand of the product to be purchased has been decided or not .