The FOMO-inducing style for cart abandonment emails

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style and often goes together. Instead of urging the customer to “hurry up” and inducing a sense of urgency, the subject line implies “careful you won’t miss out on these amazinThis is very similar to the previousg items” and induces a sense of FOMO (fear of missing out).
Since triggered emails create personalized messages and experiences that are relevant to the customer’s situation, they induce higher engagement, click through, satisfaction and conv cell phone number database ersion rates. The emails establish, build and maintain trust and customer loyalty and therefore result in higher customer retention rates.

According to Forrester Research, triggered emails can generate 4 times more revenue and 18 times greater profits than regular emails. Additionally, Epsilon found that triggered emails have a 152% higher click-through-rate than regular emails.




See boohoo’s subject line that utilizes both urgency and FOMO:





Now that you know how to write an enticing subject line, it is important to learn how create effective email campaigns. Know how to time you emails and which content to use, to motivate your customers to return to the site.


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