For us, this was actually the easiest, most straightforward part

[bhasan01854]

Working with the fantastic team at NodeBB (highly recommended, by the way), we quickly spun up a new Q&A using our existing database, but with entirely modern technology on the front and backend. Why this migration was challenging We were under intense time constraints. What might normally take months, we needed to accomplish in a couple of weeks. This presented unique challenges from an SEO perspective. The biggest challenge? Our entire URL structure needed to change.


(If we had more time, we could have avoided this, but it was a luxury we didn't have.) That meant we needed to migrate thousands of URLs that looked like this: Oldw-long-will-it-take-to-reach-da-2 Ne69872/how-long-will-it-take-to-reach-da-2 The migration also included all of Moz's user profiles, which number in the hundreds of thousands. To be fair, most of the user profiles aren't actually indexed. Regardless, this was a huge migration! The other potential red flag was that most of the Q&A would use client-side rendering — not considered a best SEO practice! We could've implemented a solution for server-side rendering, but again, we simply didn't have time.


We were concerned Google would have trouble rendering the content, israel gambling data and this might tank our rankings (more on this later.) How we executed the migration To pull off this huge migration while minimizing the risk of traffic loss, we followed basic SEO site migration best practices, along with a few "special" extras for an added boost. 1. 301 redirect mapping To put it simply, how you implement your 301 redirects is either going to make or break your migration implementation.


of the job, as we have a lot of experience with site migrations! (Does anyone remember seomoz.org?) We made a list of every possible URL and URL path. It's amazing how many URLs and patterns you might miss. A good crawler is essential to help with this to make sure you don't forget anything. For Moz, we were able to accomplish this with data from Google Analytics, Search Console, and our own Moz Pro site crawl.