The first and most important rule: no criticism
Group members should not allow themselves any negative reactions to a colleague's statement. The point of brainstorming is the complete absence of any restrictions regarding the proposed options for solving the problem. Team members are faced with the task of being as relaxed as possible in order to come up with any ideas that come to mind.
Condemning phrases, rolling eyes and other disapproving gestures do not contribute to the creation of a creative and free atmosphere in which everyone can offer any, even the most extraordinary option. It is quite possible that this solution will subsequently be recognized as the best.
Rule number two: start with a warm-up
Brainstorming participants are namibia email list selected from among the company's regular employees. They are used to thinking and solving problems within the framework of their specialty and level of responsibility, so brainstorming can be as difficult a test for them as running a marathon for an untrained person.
You can't just gather people in a conference room and expect them to start generating ideas on command. To tune the brain to active creative work, you need at least a little immersion in the situation. You can use exercises to improve concentration, conduct a mini-quiz to test intelligence, and give small prizes to the winners. The organizer faces a difficult but feasible task: to create optimal conditions for the free expression of any, even the most daring and unusual ideas.
3 stages of brainstorming
Rule Three: Expert Participation
Representatives of different departments of the company take part in the brainstorming, and each will present their point of view on the situation. Only an expert will be able to catch the only correct one among this stream of ideas - a person who is well acquainted with all the nuances of the problem under discussion. It is quite possible that the solutions proposed by the team members will prompt him to an idea that would not have occurred to him under normal conditions. After all, it has long been known that brilliant ideas are born on well-prepared soil: you need to study the properties of elements for many years in order to one day see a completed table in a dream, like Mendeleyev.