How to do email marketing: find out the best practices!

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Knowing how to do email marketing with the best practices available on the market can bring several beneficial results, ranging from lead nurturing to increasing the number of sales and loyal customers.

In a world that is constantly changing and that increasingly diversifies the possibilities for companies to act with consumers, it becomes essential that you dedicate yourself more and more to developing good marketing strategies.

In this post we will help you achieve everything we are explaining, so keep reading in order to benefit from this information.

The reasons why email marketing is still a good strategy
There is no shortage of statistics proving not only the importance buy phone number leads centrality of email marketing in companies' strategies, but also its effectiveness in achieving good results.

One of the reasons for this comes from consumers themselves, as 72% of users consider that email is the best way for a brand or company to communicate with them .

The private nature of email creates the right conditions for more assertive language and better targeted content to be put into practice through this tool.

Furthermore, the costs of implementing this strategy are much lower than a large campaign with different ads running on the internet for a long time, for example.

How it can be used and what to do to be more persuasive
If one of the main characteristics of email is precisely its private aspect — a priori, it should not be possible for us to contact someone we have not previously authorized — then it is essential that you invest in segmentation. Segmentation is much more than simply calling the person by name in a personal tone, but directing content appropriate to that consumer's interests.

Another issue is the visual and functional aspect of your message, since the user experience also counts when they receive your message. Have a template that is pleasant to look at and invites the call-to-action addressed to that customer.