2. Created a blog section on the website
Posted: Tue Jan 28, 2025 4:26 am
We created a content plan for publications: we selected topics for the next few months, according to the collected semantics.
We decided on the content formats and volumes. It was decided to write 8 articles for the blog and 2 articles per month for external platforms.
Let me say in advance that a content strategy is a document that is not uae rcs data frozen in amber, it can and should change. Over the 2 years of work on this project, we have repeatedly analyzed the results and tested different volumes and formats of work. This is normal.
After the strategy was approved, work on the blog began together with the client's programmer. We created a document of proposals and recommendations for the blog section, which brought our ideas to life. Special attention was paid to the selling elements and commercial factors of the blog, because even informational articles should sell the client's product:
adding a capture and newsletter subscription form;
adding social media icons;
"Read also" block.
most frequent queries
Under each article there are social media icons, a form for capturing and subscribing to the newsletter
3. Deployed and started blogging
Initially, we processed queries for the "medical information system" cluster as more frequent.
We decided on the content formats and volumes. It was decided to write 8 articles for the blog and 2 articles per month for external platforms.
Let me say in advance that a content strategy is a document that is not uae rcs data frozen in amber, it can and should change. Over the 2 years of work on this project, we have repeatedly analyzed the results and tested different volumes and formats of work. This is normal.
After the strategy was approved, work on the blog began together with the client's programmer. We created a document of proposals and recommendations for the blog section, which brought our ideas to life. Special attention was paid to the selling elements and commercial factors of the blog, because even informational articles should sell the client's product:
adding a capture and newsletter subscription form;
adding social media icons;
"Read also" block.
most frequent queries
Under each article there are social media icons, a form for capturing and subscribing to the newsletter
3. Deployed and started blogging
Initially, we processed queries for the "medical information system" cluster as more frequent.