Recommendations as a trustworthy form of advertising
Posted: Tue Jan 28, 2025 4:19 am
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Recommendations as a trustworthy form of advertising
What do my friends, acquaintances and family like? When purchasing a product or choosing a service provider, more and more consumers are paying attention to the personal reviews and recommendations of people they know or are close to. This is the result of the Nielsen Global Survey on the topic of “Trust in Advertising” .
When asked to what extent the people surveyed in Germany trusted belize phone data different forms of advertising , 88 percent said they trusted recommendations from friends the most.
64 percent of respondents place their greatest trust in online consumer reviews .
But users give their recommendations not only on the various rating platforms on the Internet, but also on social networks , and many base their decisions on the ratings of their friends.
Recommendations as a trustworthy form of advertising
What do my friends, acquaintances and family like? When purchasing a product or choosing a service provider, more and more consumers are paying attention to the personal reviews and recommendations of people they know or are close to. This is the result of the Nielsen Global Survey on the topic of “Trust in Advertising” .
When asked to what extent the people surveyed in Germany trusted belize phone data different forms of advertising , 88 percent said they trusted recommendations from friends the most.
64 percent of respondents place their greatest trust in online consumer reviews .
But users give their recommendations not only on the various rating platforms on the Internet, but also on social networks , and many base their decisions on the ratings of their friends.