Here, the buying process is not a leisure or entertainment, but a serious work associated with collecting information about products, studying each item, comparing options, and carefully considering the final decision. For a methodical buyer, buying, say, a refrigerator is a whole project, a serious undertaking that will take more than one day.
Of course, many customers study information about the products they are considering buying to some extent. According to statistics, 94% of customers in the B2B segment collect information about the selected product in advance. In the B2C segment, the figure is slightly lower - 81%. However, a methodical buyer studies information about products so thoroughly and tediously that he can be classified as a harmful customer.
His area of interest includes not jordan email list only the price and general description of the product, but also the warranty, methods of exchange and return, technical specifications and features, reviews from other consumers and many other nuances that most customers will not pay attention to.
They are in no hurry to make a purchase decision
5 differences between bad clients and others
What is important here is the process itself, not its culmination in the form of making a purchase. The process is understood as a set of interrelated actions. And this is the key to understanding the methodical buyer. He has developed a certain algorithm that he follows when planning the purchase of a product. Going beyond the sequence means the possibility of making the wrong decision.
A methodical buyer does not tolerate haste and fuss. He cannot be bribed with a favorable price that is valid, for example, only for 24 hours. Spontaneity has no place here. According to statistics, it takes a methodical client about 79 days to make a decision on such significant purchases as a car or furniture. A considerable period.
They make all decisions themselves, but they can consult with people they consider experts.
Research has been conducted that found that 74% of consumers listen to the opinions of their friends from social networks when choosing products. Methodical clients are included in this indicator. For them, reviews are primarily a source of information about products.
A spontaneous buyer will post a photo of the product and wait for comments, because approval from others is important to him. A methodical consumer is interested in specific information, not an emotional response. He will find buyers of the product that interests him and bombard them with questions like:
How long did it take to close the deal?
Were there any hidden costs?
Were there any reasons to contact technical support?
How long have you been using the product?
Can you send photos and videos of the process of using the product?
Ultimately, the methodical consumer makes the purchase decision independently. Information received from experts or other clients will only help him make the right decision.