Both of these tags create trust that this is an incredible opportunity
Posted: Mon Dec 23, 2024 4:32 am
They also place a tag on the hotel that it is in "high demand". and substantiate that claim by letting me know it was booked 3 times in the last 24 hours.
4. Increase conversion rates by creatin cell phone lists g urgency with live notifications
In addition to trust, Booking.com does a great job creating urgency in through social proof.
In the first image above, they let me know that there is literally only one room left for my dates. Booking.com also removes risk by specifying that this is a "risk free" opportunity.
Booking.com makes use of sold out rooms as well. Instead of filtering them out, they take the chance to further solidify the need to act now. The use of copy is fantastic.
"You just missed it!" maximizes the sense of loss. Loss aversion is a well known psychological bias. They further create a sense of possible loss by saying "Your dates are popular".
The CTA button copy on available rooms puts an emphasis on the same point: "See our latest available rooms".
Together, these social proof elements create a need to act now instead of continuing to shop.
4. Increase conversion rates by creatin cell phone lists g urgency with live notifications
In addition to trust, Booking.com does a great job creating urgency in through social proof.
In the first image above, they let me know that there is literally only one room left for my dates. Booking.com also removes risk by specifying that this is a "risk free" opportunity.
Booking.com makes use of sold out rooms as well. Instead of filtering them out, they take the chance to further solidify the need to act now. The use of copy is fantastic.
"You just missed it!" maximizes the sense of loss. Loss aversion is a well known psychological bias. They further create a sense of possible loss by saying "Your dates are popular".
The CTA button copy on available rooms puts an emphasis on the same point: "See our latest available rooms".
Together, these social proof elements create a need to act now instead of continuing to shop.