Leads: How to Capture, Analyze, and Follow Up on Them

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new Infoproducer is to get a lot of clients or interested people (potential clients) to promote their product.

You've probably already imagined yourself having a large network of clients and also catching those willing to invest their money in your ebook or online course.

Furthermore, when it comes to attracting customers, it is not enough to have a great product and highly attractive content. If you do not have people interested in what you offer, it is as if you were alone in the desert.

No problem!

But how do you capture, analyze and track new potential customers?

This is precisely the topic we will talk about in this post.

Keep in mind that you don't need to be an expert to start a business and attract customers.

Quite the opposite!

We are sure that with good advice, a little creativity and good ideas, you will succeed.

That's why we've prepared this article explaining some of the basic concepts on how to capture potential clients and keep them in your sights.

Let's get started!

What are leads?
A potential client is nothing more than a person who is supposedly interested in buying products or services like the ones you offer and who shows some interest in the matter.

This is known in marketing as a “lead.”

A lead is not a client but a possible or potential client, and your job as an entrepreneur dubai mobile number list is to get them to complete a purchase and, above all, continue spending their money on other products or services that you have available.


See, it's not that difficult?

Now, the first task is to get all those potential customers to see you first.

You have probably already realized that there are a lot of competitors on the Internet, which is why you must work very hard to ensure that when a customer is looking for a product like the one you offer, they see you as their first option.

And this is precisely what we will see next…

How to attract potential customers?
Let's look at some actions you can take to attract potential customers:

1.- Define your buyer persona
In order to attract potential customers, you need to know who they are.

A good way to do this is by defining your buyer persona or avatar , which is nothing more than a fictional representation of someone who represents your clients.

This representation is more complete than traditional definitions of clients, because it takes into account people's pain points , their opinions, their ways of expressing themselves, their desires and their dreams.