Charity for a company is not only a financial expense, but also an increase in sales figures, as evidenced by the results of numerous studies. In particular, in the report of the Consumer Research publication, the social responsibility of an enterprise is named as one of the factors that strengthens customer loyalty and their confidence in the higher quality of the goods of this enterprise.
Donations are especially important for local small businesses whose success and survival largely depend on their reputation in the local community. Participation in charitable events shows people that the company cares about the community, and they reciprocate with loyalty and gratitude.
How does this relate to holiday marketing? During the holidays, people are more likely to donate (and generally give away their money). Keep this in mind when planning your marketing for next year.
9 Holiday Marketing Techniques
“Dress up” a corporate website, social media profiles
If you want to create a special france email list mood and anticipation of a miracle in your web resource visitors and social media subscribers, there are many ways to achieve this with the help of visual design:
Have a designer draw a New Year (or other holiday) version of your logo: with snowflakes, Christmas tree decorations, etc.
In the cloud-based graphic editor Canva, you can design a holiday banner and place on it seasonal products that you are currently selling, a gift guide, etc.
You can add stylish and creative animations (for example, a rolling snowball) to your site. This will set the right mood for your visitors.
It is not necessary to stick to the colors associated with a given holiday (for example, Christmas green and red). The color scheme can be anything, the main thing is that it is aesthetically pleasing and fits into the corporate style.
Prepare a new cover for your Facebook profile, post holiday stories on Instagram, change banners on your website and landing pages, style modal windows and an email newsletter template.
Encourage customers to make purchases
There are many ways to convince a customer to place an order: give them a gift, offer a discount, deliver the product for free, offer a discount coupon, gift wrap the item for free, or consult. Try to give customers something they will be happy to receive.