Still, there are best practices to measure chur

[robiulhasan]

Segment churn: don't rely on one metric
Your customers behave differently throughout the customer lifecycle. As such, having a single blended metric is less revealing than one that measures short term, medium, and long term retention.


Below are a few tips on how to segment yo cell phone list ur churn metrics.

Segment first time buyers or trial subscribers - New customers generally have a much higher churn rate. Additionally, the initial interactions you have with customers ought to be evaluated by it's impact on this segment and not across your entire customer base.
Segment by time scale - Second, you should consider segmenting by time. As alluded to above, one common tactic is to separate churn into three buckets: short, medium, and long term customers.
Use revenue as the primary way to measure churn
Another guiding principal for measuring churn is focus on revenue.



The default way of measuring churn is via number of customers. It makes sense. When you think of retention, you think of retaining a customer.

The problem with using users is it is a binary outcome. Either a user is retained, or he is not.