Within Salesforce we can find different Clouds or modules aimed at different areas of the business: sales, marketing, customer service...
In this case, we are going to talk about Salesforce Marketing Cloud , which is the Salesforce module aimed at Marketing teams that want to improve their customers' experience and increase their sales.
So, what is Marketing Cloud ? This is a marketing platform that contains multiple tools designed to efficiently manage the brand’s interaction with its customers (and potential customers) across different channels.
The technology behind the tool makes marketing management much more efficient and effective. Teams have a solution at their disposal that allows them to create multi-channel experiences, which bosnia-and-herzegovina phone number data allow them to contact the customer at the right time through the right channel (email, SMS, push notification, social, ads, etc.) and thus increase customer acquisition and sales . Planning, monitoring, analyzing and making decisions in real time is easier than ever with Marketing Cloud.
Salesforce Consumer JourneyThis model is based on the ME2B system , which establishes that it is people who define the relationship they want to have with brands. At a time when users are more aware of how important it is to preserve their privacy and not share personal data with anyone, brands are forced to create experiences that build trust and strong bonds with customers. Marketing Cloud tools allow this relationship to be built and valuable information to be collected about users, their interests and opinions.
What can you use Marketing Cloud for?
As we have said, within Marketing Cloud we can find different tools that serve different purposes and uses. These are:
Salesforce Marketing Cloud tools
Email Studio.
Mobile Studio.
Social Studio.
Advertising Studio.
Pardot .
Salesforce DMP .
Data Studio.
Interaction Studio.
Journey Builder.
Thanks to these we can:
1. Create personalized and automated experiences
Journey Builder is the Salesforce Marketing Cloud marketing automation tool. It allows you to create journeys through various channels for customers: email, SMS, push notifications, social networks, ads and web. These journeys have different paths depending on the interactions the customer has with us.
Example: A customer starts a reservation or purchase process and does not complete it.