A CRM system studies customers
Posted: Mon Jan 27, 2025 10:16 am
This advantage allows your e-commerce to make the most of the CRM components to determine the relationship between customer and company. To achieve this, from an early stage, you will have to include new customer-centric values within the corporate culture. We mean placing your customers at the epicentre, thinking like them, feeling like them...
CRM for customers
When we talk about CRM components, we refer to four key factors:
- Identifying customers through systems that facilitate the improvement of your value proposition. There are some tools that can help you in this process: call centers, help desks or communication scripts , among others.
- Differentiation in the database. This factor will help us to distinguish each of the clients in order to generate a profile that allows us to calculate the value of each of them for your e-commerce. To do this, the use of metrics will be necessary.
- Interaction between customer and company. Once you have identified your best customers, you need to put on the table possible ways of relating to them.
- Customizing services in your CRM. For each customer, you will mexico phone number data need to customize each service. You can take advantage of all the information collected later through your supply chain system.
8. A CRM system controls the results
This advantage allows you to gain absolute control of your system through the indicators explained in the second point. What is the objective? To become an e-commerce focused on its customers and on the relationship with them, as well as to make decisions that bring us closer and help us anticipate their needs.
These are some of the competitive advantages of integrating a CRM system for your e-commerce. We must not forget that it is the task of the entire company to get involved in the implementation process of this type of system in order to do so successfully. At WAM we firmly hold the belief of Brian Solis, Principal of Altimeter Group, who says that “companies are at a disadvantage if they implement technology without thinking about the interactions of customers with that technology and with the company.”
Vision, culture and commitment, three ingredients, in short, that you will need in your ecommerce if you decide to implement a CRM.
CRM for customers
When we talk about CRM components, we refer to four key factors:
- Identifying customers through systems that facilitate the improvement of your value proposition. There are some tools that can help you in this process: call centers, help desks or communication scripts , among others.
- Differentiation in the database. This factor will help us to distinguish each of the clients in order to generate a profile that allows us to calculate the value of each of them for your e-commerce. To do this, the use of metrics will be necessary.
- Interaction between customer and company. Once you have identified your best customers, you need to put on the table possible ways of relating to them.
- Customizing services in your CRM. For each customer, you will mexico phone number data need to customize each service. You can take advantage of all the information collected later through your supply chain system.
8. A CRM system controls the results
This advantage allows you to gain absolute control of your system through the indicators explained in the second point. What is the objective? To become an e-commerce focused on its customers and on the relationship with them, as well as to make decisions that bring us closer and help us anticipate their needs.
These are some of the competitive advantages of integrating a CRM system for your e-commerce. We must not forget that it is the task of the entire company to get involved in the implementation process of this type of system in order to do so successfully. At WAM we firmly hold the belief of Brian Solis, Principal of Altimeter Group, who says that “companies are at a disadvantage if they implement technology without thinking about the interactions of customers with that technology and with the company.”
Vision, culture and commitment, three ingredients, in short, that you will need in your ecommerce if you decide to implement a CRM.