Collect data, establish metrics, manage different sources, cross-reference information and associate profiles. The more you define your buyer persona , the closer you will be to detecting opportunities to associate data and consumer behavior.
In fact, according to this study by Techjury , the use of big data allows Netflix to save one billion dollars a year in customer retention and by 2023 it is estimated that the big data analysis market will reach 103 billion dollars.
Segment to hit the center of the target
Be aware that it will be impossible to reach everyone with your offers. Use sniper marketing instead of cannonball marketing. Honestly, not everyone will pay attention to you, but being clear about who is buying from you (buyer persona), what their needs and insights are, will help you clearly define what type of content you should produce, for whom, and at what cadence to publish. Segmenting brings you closer to success, because segmenting is incorporating relevance and context into your 360 Marketing strategy . Establish a range of products that are scalable and adapted to the real needs of your buyers.
Targeting: setting the target
Establish the precise indicators on which you are going to work with the segments. Define what relationship you will have with your buyer personas and, above all, develop an acquisition strategy for them. Ask yourself what you have to do to successfully introduce them into the marketing funnel, how you are going to acquire them as customers, what you will use as reinforcement in each phase of the funnel and what action you will take at each step.
Social Media Marketing
It's about bringing the brand closer to the user . Social media is the best channel to keep the conversation alive, provide feedback on the strategy and correct detected brand crises in real time , take advantage of opportunities and rethink your value proposition.
Real Time Bidding
It's all about being different, getting ahead of your paraguay phone number data competition, and taking advantage of fluctuating values in the keyword market. So, train yourself and enjoy real-time bidding to get the best impacts at the right time. It's not easy, but the payoff is immediate: more traffic, better SEO, and if you do your homework... higher conversions.
Multi channel
Real-time marketing is certainly multi-platform and multi-channel. We use mobile phones, tablets and computers throughout the day in different ways. The process can start on the mobile phone – the inspiration, information and comparison phase – and end on the computer – the reservation and purchase. But it can also happen that it starts on the computer and ends in the physical store (ROPO effect) or that the physical store interacts with the mobile phone (showrooming and webrooming).
The truth is that your vision must be holistic, from the perspective of the omnichannel that dominates the scene today. Real-time marketing? Yes, but taking into account off, on and everything else.