4 mistakes on vehicle websites and how to avoid them
Posted: Mon Jan 27, 2025 7:05 am
Low-quality photos, slow loading times , and other issues often overlooked by entrepreneurs can drive away potential customers and harm business growth.
This is because a web page needs to convince users in the first few seconds after accessing it, and small errors on vehicle websites make navigation difficult, causing many people to quickly give up and move on to the next store.
errors on vehicle website
In this article, we list the main errors on vehicle websites, how they rcs data belarus the user experience and how you can avoid them.
1. Low resolution images
You don’t usually leave dirty and disorganized vehicles on your dealership’s lot, do you? This same concern for appearance should be present on your website. Think of this page as a virtual showcase for your car dealership.
It is essential that vehicle photos are of good quality, without that “grainy” appearance. Be especially careful when resizing an image.
A very common situation is the following: your photo is 3000×3000 pixels, but the space on the website requires 500×300 pixels. Many people tend to just flatten or “pull” the photo to fit this space, but this will make the photo “blown out”.
The best thing to do is to generate a new file with the exact size.
wrong 1
Flattened photo, causing deformation.
correct 1
Correct photo, adapted to the available space.
In addition to the resolution, also worry about the angle: we recommend that all vehicles have photos from similar angles to create a standardization.
Try creating a list to organize this step, for example, indicating that new cars must have a photo taken of the left side, a photo of the trunk, another photo of the interior dashboard, etc.
2. Vehicles without complete information
Just as sellers need to know all the vehicle information, your website also needs to provide this data to make it easier for users to search and speed up the quote process.
Forgetting to mention the year or mileage is one of the easiest mistakes to avoid on a vehicle website.
This is because a web page needs to convince users in the first few seconds after accessing it, and small errors on vehicle websites make navigation difficult, causing many people to quickly give up and move on to the next store.
errors on vehicle website
In this article, we list the main errors on vehicle websites, how they rcs data belarus the user experience and how you can avoid them.
1. Low resolution images
You don’t usually leave dirty and disorganized vehicles on your dealership’s lot, do you? This same concern for appearance should be present on your website. Think of this page as a virtual showcase for your car dealership.
It is essential that vehicle photos are of good quality, without that “grainy” appearance. Be especially careful when resizing an image.
A very common situation is the following: your photo is 3000×3000 pixels, but the space on the website requires 500×300 pixels. Many people tend to just flatten or “pull” the photo to fit this space, but this will make the photo “blown out”.
The best thing to do is to generate a new file with the exact size.
wrong 1
Flattened photo, causing deformation.
correct 1
Correct photo, adapted to the available space.
In addition to the resolution, also worry about the angle: we recommend that all vehicles have photos from similar angles to create a standardization.
Try creating a list to organize this step, for example, indicating that new cars must have a photo taken of the left side, a photo of the trunk, another photo of the interior dashboard, etc.
2. Vehicles without complete information
Just as sellers need to know all the vehicle information, your website also needs to provide this data to make it easier for users to search and speed up the quote process.
Forgetting to mention the year or mileage is one of the easiest mistakes to avoid on a vehicle website.