Facebook and Google advertising and email marketing for the online store of Pharmacies 36.6

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case study Facebook and Google ads and email marketing for pharmacies 36.6
Pharmacies 36.6 is a well-established brand with a loyal audience and 29 physical pharmacies , most of which are in the city of Plovdiv. The chain began in 2002, gaining rapid popularity thanks to its large assortment, including products that are not so easily found on the market. In 2016, they began publishing a magazine every month , which is distributed free of charge in physical stores and is a combination of promotional activities and content. In 2017, their online pharmacy rcs data mexico launched - the first online pharmacy in the city , where they focus on cosmetics, dietary supplements, herbal products and pharmaceutical products without a doctor's prescription. They also began distributing the magazine online so that more users can access their useful content. A particular convenience of the online pharmacy is the ability to pick up your online order at their physical pharmacy for free, and you also receive various gift samples as a compliment. The online pharmacy is also successfully developing a blog with useful articles from leading medical professionals and specialists.



How did we start working together ?
We started working together with the online pharmacy of 36.6 – 366.bg in March 2020. At that time, the pharmacy had an established audience, but it was not reaching a large circle of new users on social networks. They had a Facebook and Instagram page with good engagement and audience, organized email campaigns and Google ads. However, the purchases made from social networks and Google ads were not satisfactory. Pharmacies 36.6 were looking for a partner with whom they could develop various ideas related to digital channels and build a long-term partnership. We set ourselves goals to double the turnover in the first six months . See how we managed not to double, but to triple the turnover in 1 year of working together.



The actions we took
Facebook and Google Ads , Email Marketing
Advertising the field in which 36.6 is located required in-depth familiarity with the subject and the possibilities for visualizations and copywriting texts. To this end, in the first months, we worked closely with the marketing manager on this until we built a clear concept . Before we started, the potential of Facebook ads had not been fully realized, which we immediately got to work on. We built a media plan of activities, including the brands' monthly promotional offers, various thematic campaigns and dynamic ads.