Comfort and Quality Breeds Loyalty

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If you deliver your preplanned script too quickly, it will come across as if you’re worried or frightened about losing their business.

You never want to operate from a position of fear. Always operate from an attitude of servitude if you want to achieve real success in your selling career.

If your clients are having challenges with your product that you’ve ignored, that’s a different story. Ignore them long enough and they may just go away—to the competition—but they’ll damage your reputation (and possibly that of your company) along the way.

If you’re a true professional in this business, you won’t let things get that far. Staying in touch on a regular basis should prevent this from happening.

It’s easy to be loyal to someone when you’re personally acquainted. Think about where you do business. Do you always go to a certain dry cleaners or grocery store?

Is it just because they’re convenient? Or, is going there a italy telegram data habit that began with excellent service? Have you even done any comparison shopping to find out if there’s a better business for your needs?

Chances are you continue to frequent certain businesses because you know them and they know you. There’s a high level of comfort there.

We are creatures of habit and don’t often seek out change unless we’re unhappy where we are. But how did you get there in the first place?

I have frequented the same dry cleaner for years. Initially, I started going there because it was convenient to my home. I have since moved to a different neighborhood but still go to the same cleaners.

In my daily travels around town, I probably pass 3 or 4 other dry cleaners that may have the same service (or better…or more economical) and might even be more convenient for me but I don’t even give them a second glance. I’m loyal to my dry cleaner.

Why? Their staff always greets me with a smile. Many have been there for years and know me by name. They do a good job and my items are always ready on time.