Focus on the 95% outside the market and be patient. It turns out that marketing conducted in this way is a long-term investment that will increase future sales.
Why?
Because the brand that will be remembered by the buyer is the cryptocurrency data brand that they can buy when they enter the market. If they have a purchase need, then they will buy the product that they remember earlier. So although you can't push those 95% of potential buyers further down the funnel through advertising, you can "catch" them now for future purchases when they enter the market. However, if we don't do it now, then when they enter the market, it will be too late.
It is therefore worth categorizing ads and targeting them both to the 5% that are currently in the market and the 95% that are outside the market but will enter it in some time.
What conclusions can we draw from the 95-5 rule?
As a result of your B2B marketing campaigns, expect sales in the long term, not the short term
Create creations that will be remembered mainly by future, not current buyers
Maximize your ad reach primarily to out-of-market buyers, not in-market buyers
the division of 95% and 5% are conventional values that may vary depending on the industry and product specifics, but the meaning of the rule itself is important